NC Mortgage Brokers has a long history of assisting people with their mortgage requirements and the offering of linked financial services in the property financing market. A key selling point of NC Mortgage Brokers is their independence - with the objective of saving customers money over the life of their mortgage by shopping around Ireland's leading lending institutions to find them the best deal possible.
Why did NC Mortgage Brokers Choose Arekibo?
Central to the marketing of these offerings is the ability to explain and communicate them to the marketplace and doing this online was seen as an ideal method to do this.
The site would have to deliver the following:
- NC's target market is wide reaching and their potential clients financial status varies so the site needed to appeal to a broad spectrum of users.
- Forms would need to be completed online and would need to be incorporated into the key stages of the process for applying for different products online.
- Market data would need to be up to date and that there would be a collection of supporting tools that will allow users to make informed decisions about loan products to meet their financial needs.
- Ensure that the site and other ongoing marketing activity would enable NC's staff to streamline their pre-sales activity so that the sales and marketing follow-up would precisely meet user needs.
Overall the key objective was to invest in an e-commerce strategy and bespoke content management application that would present NC customers and prospects with valuable, up-to-date and unbiased financial advice.
Given the challenges, a key factor for Arekibo was to create a site that was highly usable. The new site’s navigation and design needed to be fresh, modern and clearly direct users to the content they were seeking. The site is built upon Arekibo’s CMS which allows all NC staff who are not technical to be active publishers to the site. This ensures that the site can be kept up to date easily and quickly. This has decreased the workload and made publishing to the web faster and more efficient.
Arekibo also built a range of real-time calculators and incorporated live feeds of comparative interest rates into the site which gives users access to the most up to date information on all mortgage products, rates and services being offered in the market. This has ultimately increased the number of leads and conversion via the website and has helped NC increase efficiency and lower the cost of acquisition.
End Results
The end result is that a person seeking a mortgage can get a completely bespoke mortgage package tailored to their needs with a few clicks on the new NC Mortgage Brokers site.
"Arekibo played a key role in redeveloping the NC Mortgage Brokers website. It was a challenging brief - requiring combined strategic, creative and technical ability to produce a really cutting edge site. We're delighted with the end result. The team at Arekibo were a pleasure to work with - customer focused, highly responsive, and excellent project managers. Well done to all involved".
Elva Mackay, Business Development and Compliance Executive