When you have one of Ireland's leading tourist attractions there's no better place to start the experience than online. Waterford Crystal identified the opportunity to promote their Visitor Centre and their reputation through the Internet.
Why did Waterford Crystal choose Arekibo?
The strategy was to capture the 'magic' of the Visitor Centre through a showcase website. The design had to appeal to an audience that holds Waterford Crystal in the highest esteem - as one of the world's leading brands. The target audience included international tourists, travel agents and keen Waterford Crystal collectors especially in the United States.
This was Waterford Crystal's first foray into the digital world and it was crucial for Arekibo's design to reflect the exceptional quality of Waterford Crystal. Such a venture needed to be qualified, understood and agreed upon by key management. Arekibo worked closely with the company's managers, from marketing to master craftsmen, to gain a true understanding of their business and customers.
End Results
The site is stylish, dynamic and interactive. It engages and educates the audience. It has increased loyalty, attracted new audiences and highlighted the Visitor Centre and County Waterford as a globally recognised tourist attraction. Above all it supports international marketing efforts and reinforces the brand by putting a little sparkle online.
"We selected Arekibo because of their "approach" to the development of our website. Both Waterford Crystal and Arekibo spent some considerable time understanding the brand, the business issues and our Internet strategy before we began building the site for the Visitor Centre." "The building of the site was without fault, within budget and on time. The site is now a key marketing tool to attract American tourists to the Centre and to Waterford. We would recommend Arekibo as vendor and partner in any Internet development."
Martin McGuire, Marketing Manager