Web Analytics
Website Traffic Analysis
“However beautiful the strategy, you should occasionally look at the results.” - Anon
What is Web Analytics?
It Is the assessment of key factors including the traffic, conversion rate, user experience and usability in order to understand and improve a website’s rankings. Website analytics or traffic measurement is an important element in optimising your website.
If any of the following questions sound familiar to you – Arekibo can assist you in answering them.
- Are you about to invest in a new website and are you unclear about which sections of your current website are working and which aren’t?
- Don’t know which pages are being clicked on, which pages are proving popular for visitors to enter or exit your website?
- Which product pages are working and which aren’t?
Arekibo can review the available log files using numerous web traffic tools such as Google Analytics, Urchin and WebTrends to give you the answers to these and other questions.
What are the key performance indicators for my website?
If you unsure which web metrics / key performance indicators you be looking at – Arekibo can assist you to identify which ones are important relevant to your business objectives.
Popular Web Analytics Metrics include
- Average visit duration.
- Average visit per day
- Top 5 most viewed pages
- Top 5 least viewed pages.
- Location of Visitors
- Visits - new & returning.
- Entry Pages
- Exit Pages
- Referring traffic
- Search engine phrases.
Arekibo believe in providing actionable recommendations to drive decision making throughout the organisation
From our review of the data available in the log files we will measure the site traffic using key metrics or key performance indicators for your website.
Benefits of clear decisive analysis
The results of this evaluation can be used to develop a roadmap for the evolution and strategic direction of the website. Arekibo will create a report at the end of the analysis which isn’t all about numbers. We will summarise our key findings and provide recommendations backed up by solid analysis. Our recommendations are based on quantifiable information gathered through web traffic tools such as Google Analytics, Urchin or WebTrends. If you are using an alternative application we can review that application and review what information can be gathered from it.
Examples of recent Arekibo Web Analytic Projects
February 2008 – Web Analytics Project for www.vhi.ie