Arekibo's Digital Project Roundup - 2017


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Posted by Darren McManus on December 19, 2017

Arekibo's Digital Project Roundup - 2017

It's been a busy year here at Arekibo. We’ve been working on a wide range of projects across different areas, from digital strategy to user-led web design & development to analytics & tracking and more. Here is a roundup of some of the biggest projects we’ve delivered this year, featuring Electric Ireland Online Shop, TUI Credit Union, Eumom and Central Bank of Ireland.

Electric Ireland Online Shop

Arekibo are delighted to announce the recent launch of the Electric Ireland Shop. This new e-commerce site allows customers to purchase a range of Smarter Living products such as Nest and Climote smart thermostats as well as booking a gas boiler service online. There is a payment plan option for current Electric Ireland customers and all products are installed by a certified technician on a date of your choice. Our Analytics team were busy with some custom tracking on this project. Thanks to some really useful new features in Google Tag Manager, we've been able to implement some really interesting tracking for even more insightful data. shop.electricireland,ie  


The website is the busiest and best online parenting community in Ireland. It offers real support, tips and practical advice on pregnancy, baby and parenting. Eumom's previous website was built on WordPress, having an audience of over 300 thousand parents they quickly outgrew the platform and were experiencing performance issues. Eumom wanted a more custom, secure and scalable platform so Arekibo decided to build their new online presence on the Kentico CMS. The website is also integrated with the Eumom CRM and used for custom tailored marketing. Thanks to a focus on SEO from the outset of the project, a great effort from the team at eumom and continued tracking and optimisation since the site was launched, we have even seen strong growth in traffic via organic search compared to the pre-launch figures.

Central Bank of Ireland

We were commissioned to redesign the organisation's online presence, tasked with creating a modern and accessible website that delivered an intuitive experience for all audiences. The bank required a new digital communications platform, tailored to support the next generation of the Banks strategic objectives.

TUI Credit Union

On the digital marketing front, we've had a number of new clients come on board with whom we've been working on digital marketing strategies and individual campaigns.

One of these is the Teachers' Union of Ireland Credit Union, who we've collaborated with on launching their social media presence, creating a digital marketing plan and a number of awareness and lead generation campaigns with more in the pipeline.


If you’ve got any questions about any aspect of your digital strategy, get in touch with us today.

About the Author

Darren McManus
Darren McManus

Darren is a Digital Strategist at Arekibo. He has a keen interest in analytics and getting results and has spoken at a number of conferences for Arekibo including 3XE Digital.