Building DAC's brand through a redesign


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Posted by Jennifer McCormack on June 03, 2020

Building DAC's brand through a redesign

Dublin Airport Central (DAC) is a major new development at the heart of the Dublin Airport campus with Grade A headquarters style office blocks for multinational clients. The DAC team were looking to deliver a customer friendly website offering new services for customers (tenants and tenants’ staff). Arekibo worked with the DAC team to plan and redesign the website on the Sitefinity platform. We helped the DAC team to develop an enhanced online offering that enables DAC to market its unique selling points to potential customers and deliver a suite of services and content to their tenants and their staff.

The Sitefinity platform was selected to cater for the DAC team’s requirements and sales lead generation on the public website. The platform allows scalability for future services to be integrated by the DAC team.

The challenge was to migrate a lot of the content from the old Wordpress website to a redesigned Sitefinity based site. With a strong focus on SEO to build the brand awareness of DAC in Ireland and abroad, we built a platform that would scale for the needs of a growing business with offering new online services for customers. Our agile delivery process and regular feedback from the client on a week to week basis allowed us to successfully achieve all the project goals.

This project allowed us to work on an Interactive building cluster enabling users and prospective customers to click on the office accommodation of their choosing and get the up-to-date plans and specifications, which was really interesting:

Dublin Airport Central created a great video showcasing the new site, see below:

If you would like to learn more about this project, contact us.

About the Author

Jennifer McCormack
Jennifer McCormack

Jennie is a Marketing Executive at Arekibo. She has an interest in social media, creating engaging content and keeping up to date on the latest technology.