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Know Your Arekibian : Darren

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Posted by Jennifer McCormack on July 11, 2019

Know Your Arekibian : Darren

Next up on "Know Your Arekibian" series is Darren, our Web Analytics and SEO Specialist, with a passion for travelling. His most recent trip was to Brazil!

What was your journey to Arekibo?

I used to worked for Dublin Airport (who are an Arekibo client) in their Consumer Marketing team and worked closely with some of the team in Arekibo on a lot of projects, in particular a web analytics project covering 5 Dublin Airport websites. Later, when I was looking for a more specifically digital-focused role, I spoke with Luke and Martin and here we are.

One thing most people don’t know about you?

I’m actually from Galway, despite undisputedly being Mayo GAA’s #1 fan.

Project you’re most proud of?

From an SEO perspective, a (very successful) SEO Migration plan for Everymum as part of their website redevelopment. On the Analytics side, a Google Analytics Measurement Plan and custom analytics tracking for ILCU for their new website… As with all SEO and Analytics projects the 2 factors that made these projects successful were A. an in depth planning phase and B. collaboration and clear shared responsibilities with the clients team.

3 things you have learned during your time in Arekibo?

  1. The importance of face to face meetings with clients

  2. Always ask questions

  3. The value of a detailed plan

One thing you can’t work without?

Matt who constantly grants me access to our UAT sites when I’m working remotely because I still haven’t sorted out my VPN login details. Thank you Matt.

Favourite thing about your job?

The healthy level of autonomy and lack of micro-management.

One skill you’ve gained since joining Arekibo?

Plenty - public speaking probably being the most unexpected.

Apple or Android? Why?

Android because I’m too used to it at this stage in terms of the UX and openness. Apple is probably marginally the lesser of two evils in reality though.

Personal motto?

I’ve never thought about it really - something about thinking before speaking I reckon. I don’t trust people who give general answers to really specific questions right there on the spot in meetings for example.

I also like - “If you’re the smartest person in the room, you’re in the wrong room.”

Find out more about Fernanda and Cian

About the Author

Jennifer McCormack
Jennifer McCormack

Jennie is a Marketing Executive at Arekibo. She has an interest in social media, analytics and learning about new technologies.