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Our 4 favourite features of Sitecore XP 10

Technology

2 min read


Posted by Alina Sidbrant on August 18, 2020

Our 4 favourite features of Sitecore XP 10

Last month, Sitecore announced the release of Sitecore Experience Platform (XP) 10. We went ahead and explored the new release to discover our favorite features.

We quickly saw that Sitecore XP 10 was designed with the goal of creating a truly seamless and cohesive customer experience for the users. At the same time, it’s data rich features, smart insights and seamless integration makes it a great marketing tool for all digital experience managers. Having this in mind, we have divided our favorite features into 4 categories:

  1. Marketing updates
  2. Development updates
  3. Sitecore containers
  4. Additional features

Marketing updates

  • Audience analytics filters allow for deeper insights on audience engagement and segmentation to drive deeper personalization across all your channels.
  • Additional HTML Email Templates provide more options when crafting emails, which translates to the quicker creation and delivery of targeted emails to customer inboxes.
  • Horizon editing interface now gives marketers in-context insight across multilingual and multisite experiences.
  • Drive real-time Salesforce marketing automation with new capabilities to immediately send xDB data and trigger Salesforce Marketing Cloud plans in Journey Builder.

Development updates

  • ASP. NET Core headless development allows you to build your applications faster on the latest .NET technology.
  • Sitecore CLI and Sitecore for Visual Studio bring you headless serialization by combining the best of TDS and Unicorn.

Sitecore containers

  • Sitecore Containers support rapid deployment and more efficient solution and team onboarding with modern Docker and Kubernetes technology.
  • Automate deployments, scaling, and management of containers with Kubernetes.

Additional updates

  • Enhanced SFMC Connector for improved syncing to nurture contacts with xDB data in SF Journey Builder.
  • Support for your GDPR compliance journey including features that make it easier to enforce and manage consent options as well as supporting the anonymization of personal information submitted via Sitecore Forms.

From container infrastructure orchestration to integrated data, to marketing automation, Sitecore XP 10 is a great platform that offers both IT and Marketing everything to collaboratively launch and evolve unique experiences to drive engagement and accelerate customer success.

Arekibo are a Sitecore partner. Would you like to discuss a potential Sitecore project? Get in touch.

About the Author

Alina Sidbrant
Alina Sidbrant

Alina is a Marketing Innovation Analyst at Arekibo. She is passionate about corporate entrepreneurship and strategy.