SETI #24: Website Sustainability, Branding Chernobyl, Superhuman and CX

Last month we looked into the FBI’s fingerprint factory, new TV streaming services and the technology that runs the NASA Perseverance Rover. This SETI includes the innovative new identity for Chernobyl, sustainability for websites, NFT’s and insights into coping with our always-on culture.  
 

1. Design -  Rebranding Chernobyl - The vanishing logo 
    
   It has been more than 35 years since the fourth reactor at the Chernobyl nuclear power plant exploded. Ukrainian agency Banda designed a visual brand for Chernobyl. Also see the Banda case study 
    

2. CX - Why Customer Experience Extends Beyond the Interactions Brands Control  
    
   From food delivery apps to online shopping to banking, customer experiences are increasingly taking place via third-party apps and occasionally entire services that brands don’t directly control. 
    

3. Content Marketing - How to Build an Effective Content Marketing Funnel 
    
   Did you know that 87% of marketers create content for different customer journey stages? Understanding which format works best at each stage is a great asset in terms of delivering value to your audience and building a stronger content marketing strategy for your business. 
    

4. Blockchain - NFT Game Steals Artwork, Gets Called Out, Deletes Account  
    
   Many believe that NFTs (Non-Fungible Tokens) are an environmental disaster and an enormous scam, a modern version snake oil. This is an interesting take on how this may be true. 
    

5. Agile Delivery - Here is how UX Design integrates with Agile and Scrum 
   
   An article from 2018 that has provides insights into the challenge that continues to plague most organisations integrating Design and UX into the agile process. 
    

6. Innovation - Seamless airport flow 
   
   Low-contact customer experiences that streamline traveller movement through airports is the future of aviation. 
    

7. Wellbeing – How Different Personality Types Cope with an Always-On Culture 
    
   Technology has enabled many people to work from anywhere but has also contributed to an “always on” work culture that was growing even before the Covid-19 pandemic.  
    

8. Email – Superhuman's go to market brilliance 
   
   Have you heard of Superhuman? If you haven’t, think of it as a replacement for your main email inbox, with much faster and more intuitive keyboard shortcuts to eliminate clicks, set easier reminders, etc. 
    

9. Science - A hypothesis is a liability 
   
   There is a hidden cost to having a hypothesis. It arises from the relationship between night science and day science, the two very distinct modes of activity in which scientific ideas are generated and tested, respectively 
    

10. Sustainability - Websites? Yep, they’re bad for the planet too. 
     
    How much CO2 does your website emit? Read this article on laptop, phone or tablet and roughly 1.8g of CO2 emissions are generated. 

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