Blog

Webinar: DXP - the content challenge

News

1 min read


Posted by Jennifer McCormack on April 30, 2020

Webinar: DXP - the content challenge

Arekibo and Progress Sitefinity held a live webinar on the 28th of May 2020.

Through our experience we have found that content is a challenge for every business, as it must stay fresh and usable for its audience. Modern customers have much higher expectations, such as proactive service, personalised interactions and connected experiences across channels. To keep content relevant, companies today are required to rethink the way they plan, create, optimise and manage their content.

Content is one of the key ingredients of a successful digital experience recipe, and is important when creating a new website, upgrading to a Digital Experience Platform or just the daily management of your website to ensure it’s up to date. All experiences involve content, but not all content creates meaningful experiences, so we want to share with you how to enhance your digital experience with your content.

Fergal McHugh, the Head of Strategy at Arekibo, will discuss how to create, manage and optimise content while sharing some golden rules for content.

Some of the topics he will cover include:

  • How to draft a good digital experience strategy
  • How to plan and deliver for content vs for experience
  • How to measure your content performance and change it to meet your audience demands
  • The golden rules of content SEO optimisation
  • How the Sitefinity Personalisation feature helps to enhance your customer experience

When? Thursday, 28th May

Where? Watch recording now

If you have any questions about the recording of the webinar or your digital strategy don't hesitate to contact us.

About the Author

Jennifer McCormack
Jennifer McCormack

Jennie is a Marketing Executive at Arekibo. She has an interest in social media, analytics and learning about new technologies.