In the age of the customer, organisations are paying more attention to digital. Business and marketing teams have better tools, are thinking strategically and are becoming more sophisticated in how they execute and measure their effectiveness on digital channels. Nevertheless, acquiring a return on digital investment remains a problem for many organisations. And, in a B2B context where firms are not necessarily transacting on digital channels the goal of securing an ROI for digital investment can often look unattainable.
The cost of developing and maintaining an effective presence on digital channels can be significant. It is crucial that your digital activities create value for the organisation and that this value can be communicated to all stakeholders.
At Arekibo we believe that you need to place your ROI strategy at the heart of your digital approach. How? In a morning of talks at the 5* Marker Hotel in Dublin’s Silicon Docks we will host a group of speakers who will explore these challenges and provide insights into how to approach securing a return for your investment in digital.
We will approach the digital ROI challenge form a variety of angles: business strategy, product selection, infrastructure and measurement.
Your takeaway will be some innovative, battled hardened approaches to taking on this challenge.
Register your interest and we will be in touch with regular updates and additional information.
Martin Casey, Managing Director, Arekibo
Getting a return on investment from your digital presence can often appear impossible if you don’t transact online as is often the case with B2C firms. This means that digital programmes are often under-prioritised and underfunded. Securing ROI for non-transactional B2B experiences requires a change of perspective — a shift toward the customer, understanding about how to make connections with your customers and how to place a value on those connections.
Fergal McHugh, Head of Strategy, Arekibo
Proposed topic: TBC
Speaker: To be announced