Meeting The ROI Challenge Event

Digital Success: Meeting the ROI challenge

Hosted by Arekibo

The Marker Hotel 7th November 20198:30am to 1pm

In the age of the customer, organisations are paying more attention to digital. Business and marketing teams have better tools, are thinking strategically and are becoming more sophisticated in how they execute and measure their effectiveness on digital channels. Nevertheless, acquiring a return on digital investment remains a problem for many organisations. And, in a B2B context where firms are not necessarily transacting on digital channels the goal of securing an ROI for digital investment can often look unattainable.

The cost of developing and maintaining an effective presence on digital channels can be significant. It is crucial that your digital activities create value for the organisation and that this value can be communicated to all stakeholders.

At Arekibo we believe that you need to place your ROI strategy at the heart of your digital approach. How? In a morning of talks at the 5* Marker Hotel in Dublin’s Silicon Docks we will host a group of speakers who will explore these challenges and provide insights into how to approach securing a return for your investment in digital.

We will approach the digital ROI challenge form a variety of angles: business strategy, product selection, infrastructure and measurement.

Your takeaway will be some innovative, battled hardened approaches to taking on this challenge.

Register your interest and we will be in touch with regular updates and additional information.

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Schedule of Event


Coffee & Pastries

9:15 - 9:30


Martin Casey, Managing Director, Arekibo

9:30 - 10:00

Making connections, Valuing Connections: ROI without transactions

Getting a return on investment from your digital presence can often appear impossible if you don’t transact online as is often the case with B2C firms. This means that digital programmes are often under-prioritised and underfunded. Securing ROI for non-transactional B2B experiences requires a change of perspective — a shift toward the customer, understanding about how to make connections with your customers and how to place a value on those connections.

Fergal McHugh, Head of Strategy, Arekibo

10:00 - 10:15

Coffee break

10:15 - 10:45

10 Factors for Driving Value from Your Digital Investments

As technology and business leaders, we are under constant pressure to use digital to provide differentiated business value. Pressure comes from all sides – meeting demanding customer expectation, the need to engage employees more effectively, and the opportunity that we can achieve if we optimize our key partnerships. Most of us must address a large number of competing business demands with a constrained budget and resources. We’ll take a look at 10 strategic factors that can form a model that will enable you to deliver the digital experiences required to drive your business forward.

Mark Troester, Vice President of Strategy, Progress

10:45 - 11:15

How Thriving Teams Deliver Value

In the face of giant leaps in technological capability, our ability to work together effectively to create value and to adapt to emerging changes has never been more important. But what are the hidden costs and as leaders how can we help our teams to thrive?

Liz Barron, Owner, Realize

11:15 - 11:30

Coffee break

11:30 - 12:00

ROI in the round: a 360 perspective on digital investment

Ger will give some insights into how customers across Europe are thinking about their investments in digitising their businesses, and some of the most common preconceptions to overcome.

Ger Perdisatt, Director of Digital Strategy for Microsoft

12:00 - 12:30


Learn more about the speakers

Martin’s role involves the management and strategic direction of the company as well as working with clients. He advises clients on how they can harness digital channels to develop their businesses, deliver services, and communicate online. The group has three divisions, Arekibo a strategic digital consultancy, X Communications a digital agency and Arekibo Ventures, an early stage seed fund (investments include Funked Up Fixies, NewsWhip, Way2Pay). Martin is active in promoting digital media in Ireland and Europe. He is the Irish representative for the World Summit Awards (WSA), a global competition which promotes the best in global e-Content solutions and ICT applications. He is also a regular juror for the Europrix awards, a Europe wide multimedia competition for under 30s. In Ireland, Martin created the Graduate Category for the Golden Spiders, Ireland’s most prestigious internet awards. Martin is also a celebrated interactive designer having won numerous awards for his works, including several for Born with a Broken Tongue, a personal project about living with a stutter. Prior to co-founding Arekibo, Martin was a co-founder of an ebusiness consultancy that was acquired in 2000 by the then Nasdaq listed Breakaway solutions.
Fergal McHugh is Head of Strategy at Arekibo. Fergal is responsible for overseeing Arekibo’s innovation and growth strategies. Fergal also works with Arekibo’s customers in Ireland and Europe, advising them on how to integrate and scale digital innovation into their organisations. With a background in software development, Fergal subsequently pursued roles in solution architecture and business development before moving into digital business strategy. Leveraging this background Fergal brings a sensitivity to the complexity and cost of implementing genuinely transformative digital strategies to the design of digital programmes that deliver real value for stakeholders. Before joining Arekibo Fergal was Managing Director at Clearscape, a Dublin based digital design agency.
Ger Perdisatt leads the digital and technology strategy community for Microsoft in Western Europe. This role focusses on enabling the capabilities required of our technology strategists across 14 markets to drive digital transformation with our customers. Ger also works with Microsoft’s customer success, consulting, support, solutions and partner organisations to ensure our go-to-market strategies are aligned.
Liz Barron is an award winning professional coach, trainer and facilitator, supporting business leaders and change managers in creating teams that thrive. Originally with an IT project and change management background, Liz has over twenty-five years’ experience working with large organisations and small businesses, implementing change and leading consulting projects. This year she celebrates ten years in practice as a qualified coach, and was awarded the ICF Professional Certified Coach status.
Mark Troester is the Vice President of Strategy at Progress. He guides the strategic go-to-market efforts for the Progress cognitive-first strategy. Mark has extensive experience in bringing application development and big data products to market. Previously, he led product marketing efforts at Sonatype, SAS and Progress DataDirect. Before these positions, Mark worked as a developer and developer manager for start-ups and enterprises alike.