Digital Marketing Strategy

Unfortunately, the reality is that you can have an excellent product or service and the best website in the world, but without a constant stream of relevant traffic to your site, you’re unlikely to successfully meet your online goals.

We are a full service digital marketing agency based in Dublin. We have worked with some of Ireland’s top organisations on integrated digital marketing strategies incorporating SEO, Display, Paid Search, Remarketing, Social Media Marketing, E-Mail Marketing and more. Browse our services via the links below.

We consider digital marketing in every aspect of our work. As part of digital strategy planning, we work with you to identify opportunities and possible strategies for driving relevant traffic to your site. As part of the design process, we consider what elements will work best for your campaign landing pages. As part of the web development process, we ensure that your website is SEO friendly with logical site and URL structure.

We also work with our clients on standalone digital marketing campaigns, making the most of the infrastructure already in place and making optimisations wherever possible.

We’ve been around long enough to realise that a ‘one-size-fits-all’ approach to digital marketing simply does not exist. First, we use our 15 years of experience to define customised digital marketing strategies depending on your company’s industry, target market, goals and budget. We agree realistic KPI’s to measure the success of those campaigns. Most importantly, we map these KPI’s to measurable analytics goals and put in place tracking to accurately monitor and adjust campaigns and optimise performance and ROI.

Paid Search (PPC)

We know that every organisation is different so we don’t believe in a “one-size-fits-all” approach to paid search. Our 4-step PPC approach is tailored to each individual client depending on their organisational goals and overall digital marketing strategy.

Search Engine Optimisation (SEO)

Keywords alone just don’t cut it. SEO has evolved and a successful SEO strategy now requires optimisation of a website's content, structure and quality in order to improve its organic visibility in Google and other search engines.

Social Media Marketing

We help you define a social media strategy that compliments the rest of your integrated digital marketing strategy. Our focus is on quality, not quantity, i.e. attracting genuine members of your target market, not bots or irrelevant followers.

Display Advertising

Display advertising can have a key role play in integrated digital marketing campaigns as a supporting awareness driver, and even as a direct response channel in combination with certain targeting methods, especially remarketing.