What is the Sitecore Experience Platform?

Sitecore XP delivers a holistic view of your customer and their behaviour and needs. Sitecore XP also provides the freedom, flexibility, and speed for your team to engage with your customers.

Sitecore XP, empowers your team by providing a complete suite of digital marketing tools, that are combined with machine learning-generated insights that deliver a highly effective, intelligent and personalised experience to your customers across the globe. 

The Sitecore Experience Platform delivers: 

  • an industry-leading content managing system - Sitecore Experience Manager - XM to create, publish and manage your website and marketing campaigns in any language to all of your customers globally  

  • a suite of marketing tools to create and track integrated campaigns across all channels that are targeted and personalise in real time. 

  • Sitecore XP that uniquely collects and connects real-time customer data and interactions from all visits, campaigns, and third-party systems over time; storing them in the GDPR compliant Sitecore® Experience Database™. 

  • the capability to interchange data to and from devices, campaigns, or third-party sources like CRM, POS, or ERPs for a holistic, rich customer view 

  • Integrate with market leading third-party marketing solutions including Microsoft Dynamics 365 for Sales and Retail, Microsoft Dynamics CRM, Salesforce Marketing Cloud, and Salesforce CRM 

Keep up to date with Sitecore on our Blog.

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