Buying insurance - the online quotation perfected through best-in-class UX design

Serving over half a million customers, FBD is one of Ireland’s largest insurance brands, offering premium insurance products for over 40 years.

We have been working with FBD since 2006 on the planning, design and rollout of new and existing digital products.

We advise their business, product and marketing teams on how to improve, optimise and track customers throughout the digital conversion journey, from search through quote to purchase for their major insurance products – motor and car.

Services provided to FBD have included:

  • Consultation with senior stakeholders to determine digital strategy
  • Work in partnership with eCommerce and business teams to develop business cases for digital investment
  • Definition of customer personas and associated digital proposition
  • Prototypes and visualising customer quotation journey working with business, compliance and technical teams
  • Conducted user testing and focus groups to validate proposed new features and services
  • Advised and supported the implementation of data analytics and conversion optimisation strategy
  • Designed end-to-end user experience for multi-device quotation process
  • Supported internal technology teams throughout the integration process
  • Quality assurance of digital products prior to public release
  • Advised and supported ongoing research and investment in digital technologies and communications channels.

FBD - Best-in-class UX design