The Medical Council regulates medical doctors in the Republic of Ireland. The Council's remit is to protect the public by promoting and ensuring high standards of professional conduct and professional education, training and competence among doctors.

We have been working with the Council since 2013 to harness digital to communicate, educate and service the public and the medical community.  Key projects have included the design of a dedicated student education portal that provides resources and guidance to students thinking about a career in medicine.
 

We provide a range of services that include:

• Supporting the Council to define digital strategy and investment roadmap
• Analysis of web analytics to monitor and improve the performance of digital channels.
• Research and user testing to validate existing and new digital initiatives
• Planning, design and development of new online services
• Technical support and development of content management system and hosting platforms
• Digital marketing and campaign support to target key audiences
• Management of organic and paid search channels
• Continuous assessment on digital presence to improve and streamline customer experience
• Business case development for new digital initiatives
• Advise and support internal business, communications and technical teams