10 reasons to choose Sitefinity if you work in Marketing

We have been delivering projects on Sitefinity for 17 years and are huge fans of the platform. It offers comprehensive content management, marketing, and personalisation capabilities that provide our clients' marketing and communications teams with numerous opportunities to experiment, test, and deploy sophisticated campaigns in their markets. Think of one platform to communicate with your customers in the USA, France, Spain, China, and the UK. It’s impressive.

Here's 10 reasons to consider using Sitefinity for your websites and customer portals.

1. Ease of use

   Sitefinity offers an intuitive drag-and-drop interface, enabling marketers to easily create, edit, and manage content without requiring technical skills. Our clients always say it is the easiest CMS they have used.

2. Personalisation and Targeting

   Sitefinity also has the Sitefinity Insight platform – their Customer Data Platform for Building One-to-One Digital Relationships (visit Sitefinity Insights website). It contains advanced personalisation capabilities, allowing your marketing team to tailor content and experiences based on user behaviour, preferences, and demographics. You can AB test, create user journeys and optimise audience experiences to increase engagement and improve conversion rates.

3. Analytics and Reporting

   Their analytics and reporting features allow your marketers to track performance, measure campaign effectiveness, and gain insights into your marketing and campaigns' performance.

4. Content Management

   The platform supports various content types, including blogs, news, events, and multimedia, with a centralised content repository for content management and distribution. You can also define publishing roles, set up workflows and approvals, and allow your partners to manage the pages. For example, your PR agency can publish your press releases.

5. Multichannel Marketing

   Sitefinity enables seamless marketing across multiple channels, including web, mobile, email, and social media, delivering a consistent brand experience.

6. Security and Compliance

   Sitefinity offers robust security features and compliance with global standards (e.g., GDPR & SOC 2), ensuring your marketing investment is secure and legally compliant.

7. SEO Tools 

   The built-in SEO tools help your team to optimise (visit Sitefinity SEO) your content for search engines, improving visibility and driving organic traffic. Features include meta tags, URL optimisation, canonicals, and automated sitemap generation.

8. Integration Capabilities

   Sitefinity seamlessly integrates with popular marketing tools and platforms, including CRM, marketing automation software, and analytics tools, streamlining workflows and supporting your data-driven decision-making process.

9. Mobile Optimisation

   Sitefinity’s responsive design and mobile-specific capabilities ensure that your websites deliver a great experience across all devices. Remember that your customers are likely to be discovering your business on their phones.

10. Scalability

    As your business grows, Sitefinity scales with you. Its flexible architecture supports high-traffic and complex site structures, making it suitable for businesses of all sizes.

Check out Mater Private Networks, a private healthcare provider in Ireland, which utilises Sitefinity and Sitefinity Insight for its online presence.

We can also set up a demo for your team to help them better understand the features and opportunities Sitefinity and Sitefinity Insight offers.

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