Personalisation and Targeting | Enterprise Websites and Digital Platforms
DXP-powered personalisation for enterprise websites and digital platforms.
Together, we develop your personalisation strategy using your DXP platform's capabilities. We consider your customers' needs, cultural nuances, behaviours, and local market trends to create engaging, relevant experiences. We focus on personalising the experience to strengthen their perception of your brand, build loyalty, and drive engagement.
Tailoring their digital experience requires balancing global consistency and local relevance. We use data, analyse user insights, and integrate multilingual, market-relevant content to deliver bespoke content to each audience segment. Our multifaceted approach ensures your brand delivers personalised, engaging digital experiences that resonate with diverse audiences, fostering loyalty and long-term growth across regions.
Using approaches that incorporate continuous testing and data analysis, we support your team in refining and adapting experiences to meet evolving customer needs. By using your DXP's capabilities, your team can quickly deliver intelligent content journeys, enabling you to create personalised campaigns across your international markets.
Benefits of tailored experiences
- Customer-first - Deliver content to help customers feel connected to your brand.
- Personalised journeys - Design unique user journeys based on behaviour, preferences, and location.
- Market-ready - Provide relevant content for each market to drive engagement.
- Personalised journey - Design unique user journeys based on behaviour, preferences, and location.
- Data-driven - Use analytics to understand user intention across regions.
- UX optimised - Tailor the UX, content and design to align with market expectations.
- Continuous feedback - Adapt quickly by running A/B tests to gather feedback and market-specific insights.
Arekibo is a Dublin-based DXP personalisation agency providing digital personalisation, targeting, and content strategy services as part of our broader marketing and activation offering for enterprise clients across Ireland, the UK, and Europe. See all our marketing and activation services.
Frequently asked questions about our DXP and website personalisation services
What is digital personalisation and how does it work?
Digital personalisation tailors the content, layout, messaging, and user journeys visitors see, based on factors such as behaviour, location, device, preferences, and CRM data.
At Arekibo, we develop personalisation strategies by using the capabilities of leading Digital Experience Platforms (DXPs), including Sitefinity, Sitecore, Optimizely, and Kentico. Our approach combines audience segmentation, behavioural triggers, multilingual content rules, and real-time data to deliver relevant experiences to different user groups, without manual intervention for each segment. The result is higher engagement, improved conversion rates, and digital experiences that reflect each audience's needs.
Can you personalise content across our website and digital channels?
Yes. We create personalised experiences across websites, portals, customer journeys, and digital services. By combining user behaviour, customer data, and business rules, we help organisations deliver more relevant content throughout the customer lifecycle.
Do you personalise content using CRM and customer data?
Yes. We integrate personalisation with CRM platforms such as Salesforce, HubSpot, and Microsoft Dynamics, enabling websites to tailor content to customer profiles, interests, previous interactions, and lifecycle stages. Our API integration services ensure secure data flow between your website and business systems.
Can personalisation improve conversion rates?
Absolutely. Showing users more relevant content, offers, and calls to action reduces friction and boosts engagement. Personalisation improves lead generation, customer satisfaction, conversion rates, and overall digital performance.
What types of personalisation can you implement?
We can deliver a wide range of personalisation capabilities, including:
- Audience segmentation
- Behaviour-based content
- Geographic and language personalisation
- Returning visitor experiences
- CRM-driven content
- Campaign and referral personalisation
- Product and content recommendations
- Dynamic calls to action
Each strategy is tailored to your business objectives and customer needs.
Which platforms support digital personalisation?
We implement personalisation across leading enterprise CMS and DXP platforms, including Sitefinity, Sitecore, Optimizely, Kentico, WordPress, and Contentful. We help organisations maximise the personalisation capabilities available within their existing technology stack.
Learn more about our Platform Build services.
Can AI enhance digital personalisation?
Yes. AI can analyse user behaviour, predict intent, recommend content, and automate decision-making in real time. By combining our AI Applications with our AI Integration services, organisations can deliver increasingly intelligent and adaptive digital experiences.
Can you personalise experiences across multiple countries and languages?
Yes. We regularly implement multilingual and multi-region personalisation strategies using your DXP or CMS, enabling organisations to tailor content by country, language, audience, or market while maintaining central governance and brand consistency.
How do you decide what content should be personalised?
We begin by understanding your business objectives, customer journeys, and user behaviour. Using analytics, research, and audience insights, we identify where personalisation will deliver the greatest value, then define rules, audiences, and success measures.
Our UX Design and Analytics & Compliance services help inform these decisions.
Can you measure the success of personalisation?
Yes. We define KPIs and monitor metrics including engagement, conversion rates, content performance, user journeys, and campaign effectiveness. Continuous testing and optimisation ensure that your personalisation strategy continues to deliver measurable improvements.
Do you provide ongoing optimisation after personalisation is implemented?
Yes. Personalisation is not a one-time project. Through ArekiboCare, we provide ongoing optimisation, audience refinement, testing, reporting, and platform support to continually improve performance as customer behaviours evolve.
Why choose Arekibo for digital personalisation?
Arekibo combines expertise in Digital Experience Platforms, Platform Integration, customer data, AI, UX, and analytics to deliver personalisation strategies that create more relevant, engaging, and measurable digital experiences.
We help private and public organisations move beyond generic websites to deliver content that adapts to the needs of every audience.
Why delivering a tailored experience matters
For business teams, tailored experiences strengthen global brand positioning and help deliver targeted campaigns and content to your customers. The benefits include:
- Enhanced brand - Personalised experiences build brand loyalty and credibility in your markets.
- Market adaptability - Tailored content helps to adapt quickly to customer and market needs.
- Competitive edge - Tailored content differentiates your brand - plus, very few companies are doing it.
- Strategic alignment - Align with business goals to monitor engagement and grow revenue.
Finance and Operations teams can gain efficiencies and control costs by harnessing personalisation and capturing the data. The benefits include:
- Cost efficiency - Prioritise campaigns by key regions to optimise budget allocation.
- Operational agility - Streamlining content updates to reduce localisation costs and improve efficiency.
- Resource optimisation - Allocate resources based on market performance and customer demand.
- Scalability - Enable efficient expansion into new regions using tested and proven personalisation processes.
Marketing & Communications teams benefit from personalisation by delivering relevant and intelligent content based on data and audience behaviour. The benefits include:
- Higher engagement - Tailored and localised content increases audience interaction and satisfaction.
- Enhanced conversion - Personalisation helps to increase engagement, improving conversion.
- Improved SEO - Geo-targeted content boosts local search visibility, increasing awareness in key regions.
- Stronger relationships - Personalised messaging is more relevant to your customer's needs.
Technology and Support teams benefit by providing the business teams with intelligent and powerful personalisation capabilities that deliver tailored content to all customers. The benefits include:
- Improved usability - Appropriately configured DXPs offer capabilities to quickly deliver campaigns across all regions with limited IT support required.
- Intuitive platform - The intuitive interface and expansive features of the DXPs we work with enable teams to onboard to the platform with minimal training.
- Enhanced security - Compliance and privacy are baked into the platform.
- Defined roadmaps - DXP platforms continue to invest significantly in personalisation, AI and data capabilities.