CRM Integration Agency | HubSpot, Salesforce and Microsoft Dynamics

Connecting your CRM data to your websites, marketing tools and analytics platforms

A well-integrated customer relationship management (CRM) platform drives personalised experiences, streamlines sales processes, and fosters long-term customer relationships.

Our CRM platform integration services connect your CRM with your digital ecosystem, enabling consistent data flow and actionable insights across all touchpoints.

Whether you use Salesforce, HubSpot, Oracle or Microsoft Dynamics, have built your own CRM, or use another leading CRM platform, we help you use your data by integrating it with your websites, digital services, marketing tools, and analytics platforms. From automating workflows to synchronising customer data in real-time, we ensure your CRM becomes a centralised hub for driving growth and engagement.

From automating workflows to synchronising customer data in real time, we ensure your CRM connects directly to your marketing automation tools and wider digital ecosystem via API integration. Our CRM integration services are part of a broader platform and integration offering covering web development, integration hubs, and platform build.

Our CRM platform integration capabilities focus on:

• Unified Customer View - Consolidating data across your systems to create a 360-degree view of customer interactions, enabling personalised experiences and supporting decision-making.
• Real-time synchronisation - Keeping your CRM updated with real-time data from websites, e-commerce platforms, and marketing tools, ensuring accurate and timely insights.
• Streamlined workflows - Automating repetitive tasks like lead assignments, follow-ups, and email triggers, reducing manual workloads and improving efficiency.
• Improved collaboration - Sharing consistent customer information across sales, marketing, and support teams to align and improve customer management.
• Lead nurturing - Integrating your CRM with your marketing automation tools to create tailored campaigns and nurture leads effectively through the sales funnel.
• Scalability - Ensuring your CRM platform grows with your business by connecting it to scalable tools and services to accommodate increasing data and user demands.
• Advanced reporting - Combining your CRM data with analytics platforms to generate actionable reports, helping you measure campaign performance, sales impact, and customer engagement.
• Compliance & security - Protecting sensitive customer data by aligning with your data privacy governance.
  

Frequently asked questions about our CRM Integration services

How do you integrate a CRM with a website?

CRM integration connects your website’s data—including form submissions, user behaviour, account activity, and customer interactions - directly into your CRM, giving your sales and marketing teams a real-time view of every customer without manual imports.

At Arekibo, we integrate Salesforce, HubSpot, and Microsoft Dynamics 365 with websites and digital platforms built on Sitefinity, Sitecore, Kentico, WordPress, and other CMS and DXP solutions. Typical integrations include contact synchronisation, form-to-CRM pipelines, marketing automation triggers, lead scoring, and personalisation rules that deliver different content based on CRM data.

For digital onboarding and service applications, we also build intelligent forms that write directly to CRM records via our API Integration services.

Which CRM platforms do you integrate with?

We work with leading CRM platforms, including Salesforce, HubSpot, Microsoft Dynamics 365, and other enterprise CRM solutions. Our integrations are designed to connect your CRM with your website, CMS, DXP, marketing platforms, ERP systems, analytics tools, and business applications.

What are the benefits of CRM integration?

CRM integration creates a single source of truth for customer information by synchronising data across your digital ecosystem. This improves sales and marketing alignment, reduces manual administration, enables automation, improves reporting, and delivers more personalised customer experiences.

Can you integrate our CRM with our CMS or Digital Experience Platform?

Yes. We regularly integrate CRM platforms with enterprise CMS and DXP solutions, including Sitefinity, Sitecore, Optimizely, Kentico, WordPress, Contentful, and Umbraco. This allows organisations to personalise content, capture leads more effectively, and automate customer journeys. Our Platform Build and Platform Integration services ensure that all systems work together.

What types of data can be synchronised between our website and CRM?

We can synchronise a wide range of information, including contact details, enquiry forms, newsletter subscriptions, customer profiles, user preferences, downloads, event registrations, purchase history, and behavioural data. The exact integration is tailored to your business processes and reporting requirements.

Can CRM integration automate marketing and sales processes?

Absolutely. CRM integration enables automated lead routing, email marketing triggers, customer segmentation, lead scoring, notifications, workflow automation, and campaign reporting. By connecting your CRM with your website and marketing platforms, organisations can nurture prospects more effectively while reducing manual effort.

Can you personalise website content using CRM data?

Yes. By connecting your CRM with your CMS or DXP, we can deliver personalised content, calls to action, and customer journeys based on customer profiles, behaviours, interests, or lifecycle stage. When combined with our UX Design services, this creates more engaging and relevant digital experiences.

Is CRM integration secure?

Yes. We use secure APIs, authentication protocols, encrypted data transfer, and governance controls to ensure customer information is protected throughout the integration process. Security and compliance are fundamental to every solution we deliver.

Can you integrate CRM systems with ERP, finance, and other business applications?

Yes. CRM integration is often part of a wider connected ecosystem. We regularly integrate CRM platforms with ERP systems, finance applications, customer service platforms, payment gateways, and analytics solutions through our Integration Hub and API Integration services.

Can you integrate legacy CRM systems?

Yes. We work with both modern cloud-based CRMs and legacy on-premise solutions. Where appropriate, we build middleware or Integration Hub⁠ solutions that enable older systems to communicate securely with modern digital platforms.

How do you ensure CRM data stays accurate?

We implement validation rules, automated synchronisation, duplicate checking, error handling, and monitoring processes to ensure customer information remains accurate, consistent, and up to date across all connected systems.

Can CRM integration support digital transformation initiatives?

Yes. A connected CRM is often the foundation of digital transformation. It enables organisations to automate processes, improve customer insights, support personalisation, and open up AI-driven capabilities. When combined with our AI Applications and Cloud Planning services, CRM integration helps organisations create a connected, data-driven digital ecosystem.

Do you provide ongoing support for CRM integrations?

Yes. Through ArekiboCare⁠, we provide ongoing monitoring, maintenance, optimisation, troubleshooting, and enhancement services to ensure your CRM integrations remain secure, reliable, and aligned with your evolving business requirements.

Why choose Arekibo for CRM integration?

Arekibo combines expertise in API Integration⁠, enterprise architecture, CMS and DXP platforms, cloud infrastructure, and customer experience to deliver CRM integrations that improve operational efficiency, enhance customer engagement, and support long-term digital transformation. Whether you’re integrating a single website or connecting multiple enterprise systems, we build scalable solutions that grow with your organisation.

Our CRM toolset includes:

• Salesforce Sales Cloud - Offering a comprehensive 360-degree customer view by integrating data from multiple sources, enabling personalised interactions.
• Salesforce Marketing Cloud - Enabling real-time data synchronisation between marketing platforms and your CRM.
• Tableau (Salesforce) - Combining CRM data with analytics for detailed performance, engagement, and sales impact reports.
• HubSpot CRM - Consolidating customer data and interactions into a unified platform, offering a centralised view of customer history and insights.
• Microsoft Dynamics 365 - Creating a unified customer profile by integrating sales, marketing, and customer service data.
• Marketo Engage (Adobe) - Integrating with CRMs to automate lead nurturing campaigns and move prospects through the sales funnel.