Enterprise CMS and DXP Selection
Choosing the right platform for your business
Enterprise CMS and DXP platforms are the backbone of content management and delivery across every digital touchpoint. The right choice gives your team control over content, personalisation, and channel delivery. The wrong choice creates technical debt, migration costs, and a platform your team works around rather than with.
Selecting the right platform means evaluating it against four factors: content management capability, integration flexibility, scalability, and total cost of ownership. In our experience, platforms offer different benefits, and the most expensive option is rarely the right one. While the 'magic quadrant' industry reviews are useful, the devil is in the details. We help you understand the pros and cons, with the objective of aligning platform capabilities with your specific requirements and digital strategy.
How Arekibo runs platform selection
Arekibo evaluates market-leading platforms, both proprietary and open-source, including Sitefinity, Sitecore, Kentico, Optimizely, Terminalfour, and WordPress, against your business requirements, team workflows, existing technology stack, and long-term roadmap.
We run a structured assessment that helps your business select the right platform for your team, budget, and long-term strategy. Investing in the process helps your team to make the right decision based on a comprehensive evaluation.
We have delivered platform selection engagements across industries, including financial services, higher education, healthcare, and the public sector. Each evaluation is structured around your team's operational requirements, not a generic scoring template. We have the process and track record to ensure that the evaluation and selection are comprehensive and lay the foundation for your long-term success.
Client spotlight
/platform-selection---cartrawler.tmb-.webp)
/platform-strategy---rcsi.tmb-.webp)
/platform-selection---central-bank.tmb-.webp)
Can we help you select the right CMS/DX platform?
Key considerations when picking a CMS/DXP
- Simple and fast content creation management and delivery across multiple channels.
- A platform that grows with your business, supporting increased content and traffic demands.
- Omni-channel to deliver a digital experience across all digital touchpoints.
- Data-driven insights to deliver personalised content to different user segments.
- Seamless connection with CRM, marketing, and analytics tools to optimise workflows.
- Implementation and platform build/development costs to migrate and deploy to a new platform.
- Total cost of ownership for the licence, infrastructure and support for a 3-5 year horizon.
We will guide you through the best DX platforms as you prepare your investment.
We can help you select the right CMS/DX platform for your business?
Choosing the right platform matters for everyone
For business teams, selecting the right CMS/DXP supports digital transformation and helps achieve strategic goals. The benefits include:
- Improved alignment - Select a platform that aligns with your long-term business objectives.
- Enhanced experience - Create seamless digital journeys that improve customer satisfaction.
- Operational efficiency- Simplify processes and reduce redundancies with centralised content management.
- Data-Driven decisions - Use analytics to inform decisions and optimise digital strategies.
- Competitive advantage - Leverage a robust CMS/DXP to stay ahead in the digital landscape.
Enterprise CMS/DXP selection helps Finance and Operations teams optimise costs, improve compliance, and streamline workflows. The benefits include:
- Cost efficiency - Reduce costs with a scalable platform that meets your current and future needs.
- Compliance & Risk - Ensure regulatory compliance with built-in security and data management features.
- Resource optimisation - Allocate resources more effectively with automated workflows and improved collaboration.
- Reduced complexity - Simplify content processes, reducing the need for multiple platforms.
- Improved planning - Gain better control over budgeting and forecasting with predictable platform costs.
With the right CMS/DXP, your Marketing team can create targeted, engaging content more efficiently. The benefits include:
- Personalised campaigns - Deliver customised content based on user behaviour and preferences.
- Improved analytics - Track and analyse content performance to optimise marketing strategies.
- Faster publishing - Quickly launch and update campaigns across multiple channels.
- Better insights - Gain deeper insights into customer interactions and preferences.
- Seamless integration - Enhance marketing efficiency by integrating with email, social, and CRM platforms.
Technology and Support teams benefit from CMS/DXP platforms that are flexible, secure, and easy to integrate. The benefits include:
- Scalable infrastructure - Choose a platform that can handle increased user loads as your business grows.
- API-first - Leverage APIs for seamless integration with other enterprise systems.
- Advanced security - Protect data with built-in security and compliance capabilities.
- Customisation & extensibility - Easily adapt the platform to meet unique technical requirements.
- Improved development - Utilise developer-friendly tools for faster, more efficient builds.
Frequently asked questions about our platform selection experience
What does “platform selection” (CMS / DXP choice) involve?
Choosing a platform involves assessing your business needs, content workflows, user experience goals, integration requirements, scalability, and the extent to which a CMS or DXP supports omnichannel delivery, analytics, and personalisation. Your choice becomes a strategic foundation for digital success.
Why is selecting the right CMS or DXP so important?
A well-chosen platform supports growth, efficient content operations, better customer experiences, and smoother integration with your systems. The wrong choice can lead to constraints, high costs, or platform lock-in in the future.
How do you help us choose the right CMS and DX platform?
We need to understand your business and its needs from a platform. For example:
- A platform that suits a centralised content team with one site will create friction for a distributed team managing regional variants.
- A platform built for marketing agility may not meet the governance requirements of a regulated industry.
We need to understand the following
- What is your budget and investment range?
- Who owns the platform day-to-day?
- What technologies do you have, and what systems or services do you need to connect to?
- What role does your team play in delivering the new platform?
- What are your hosting and infrastructure preferences?
- What are your support needs post-launch?
Getting those answers before you evaluate vendors is what prevents a selection process from becoming a shortlist of whichever platforms the loudest internal stakeholder already knows. We run that structured discovery as the first step in every platform selection engagement.
What are the key factors to evaluate when selecting a CMS / DXP?
Some of the critical considerations are:
- Ease and speed of content creation & publishing across channels
- Scalability to handle growth in traffic, content, and users
- Omni-channel delivery (web, mobile, IoT, etc.)
- Integration capabilities (CRMs, marketing tools, analytics)
- Data, personalisation & analytics support
What is the expected timeline for a platform selection project?
It depends on project complexity, namely, the number of stakeholders, the depth of requirement gathering, the number of platforms evaluated, and your decision process. We run a structured discovery process, shortlist platforms, conduct a proof of concept, and then make a final selection.
How do you help clients decide between CMS vs DXP?
We assess your current & future needs, digital maturity, required integrations, content workflows, budget, and expected growth. We then map those to platform capabilities to recommend the best fit.
Can the chosen platform grow and evolve?
Yes, and scalability is a major selection criterion. We seek platforms that can expand in functionality, support increased load, add new channels, and adapt to evolving business needs. We then ensure your platform lifecycle is managed through our ArekiboCare managed service.
How do you ensure that the new platform integrates with our existing systems?
We evaluate API capabilities, middleware options, data synchronisation, and mapping to ensure the selected platform can integrate with CRMs, marketing systems, ERP systems, analytics tools, and other tools within your ecosystem.
What happens after the platform is selected?
After selection, we proceed to the design, implementation, migration, integration, and rollout phases—ensuring the platform is configured, content is migrated, integrations are established, and your team is trained.
Do you help with CMS/DXP migrations when the new platform is different?
Yes. Platform migration is part of our service scope. We plan and execute content/data migration, preserve SEO, and ensure continuity and minimal disruption during the switch.
How do you manage risk and avoid “platform lock-in”?
We evaluate vendor flexibility, architectural openness, standard interfaces (APIs), content portability, and the ability to pivot in the future. We also favour platforms that allow extensibility and modular growth.
Which CMS / DXP platforms does Arekibo support?
We support a range of enterprise and modern platforms, including Sitefinity, Sitecore, Kentico, WordPress, Optimizely, TerminalFour, Contentful, and others.
What level of support or governance do you provide post-selection?
We offer ongoing support, care services (e.g. ArekiboCare), architecture governance, audits, updates, and optimisation to ensure the platform remains healthy and aligned with evolving needs.
Can you help manage the relationship with the platform developer/company?
Once the platform is selected, our digital vendor management ensures third-party relationships are governed. and managed on your behalf
DXP Platforms we support
Our +18 years' partnership with Sitefinity ensures we provide exceptional solutions with dedicated support and management so you can focus on growing your business.
As a Sitecore partner since 2017, we help global enterprises create intelligent and personalised experiences to connect with their customers.
As a Kentico-certified partner since 2012, we help our clients design and build business-critical websites and services on Kentico - all managed 24/7/365.
We have been delivering and managing WordPress websites for our clients since 2008. Its flexibility and user-friendly interface make it the top choice for our clients.
Our expert Optimizely development & integration services help your team harness the power of its content management, experimentation, and personalisation capabilities.
Our team of Terminalfour experts specialises in implementing, customising, and optimising the platform to meet your unique organisational goals.
Our expert Contentful design and development services ensure your business can maximise the platform’s potential - from initial setup to full-scale implementation and ongoing optimisation.