User Testing
Gathering valuable feedback to deliver success
User Testing is a service that allows you to observe real users interacting with your product or website to gain valuable insights into their experiences. By conducting user testing, we identify pain points, understand user behaviours, and make informed decisions to improve your product. Whether in the initial design stages or refining a developed product, user testing provides actionable data to help you create a more user-friendly experience.
Client spotlight
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Client - Testing the proposed navigation and functionality for the Danone Nutricia Dietetic App delivered significant insight before design and development commenced.
This process is straightforward: We ask real users to complete tasks and provide feedback on their experience. We collect qualitative and quantitative data through various methods, analyse it, and harness it to inform how best to proceed. These results inform design, usability, and functionality and always significantly benefit our clients' projects.
User testing is not only about finding issues; it also helps validate design choices and ensures that the product aligns with customers' needs and expectations. The team can quickly and confidently plan a path forward by understanding what customers find helpful or frustrating.
Can we help you plan and conduct user testing
Customers we have supported
Our Partners
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User testing always delivers opportunities
- Improved usability - Testing identifies and can quickly resolve usability issues before website development.
- Enhanced satisfaction - Understanding expectations and needs will result in higher satisfaction.
- Reduced costs - As we catch issues early, we reduce the need for costly redesigns or fixes later.
- Data-driven - The team can make informed choices based on real user feedback rather than assumptions.
- Increased conversion - As we learn, we can optimise user flows to enhance conversion and improve effectiveness.
- Competitive advantage - Gaining insights helps to differentiate your product from competitors - customers love to give feedback.
- Increased retention - A more satisfying user experience encourages users to return, boosting retention rates.
- Better accessibility - Identifying accessibility barriers early ensures a more inclusive experience for all users.
Testing with customers benefits everyone
For the Business and Strategy teams, understanding user experience directly contributes to strategic decisions. Here are the benefits:
- Strategic insight - Make informed decisions based on user feedback.
- Increased customer loyalty - Align products with user needs to boost loyalty.
- Reduced churn - Minimise user frustration, decreasing customer turnover.
- Product-market fit - Validate that the product meets market needs.
- Increased market share - Use insights to develop a competitive edge.
User testing offers operational efficiencies and financial benefits that can contribute to your bottom line. Here’s how:
- Cost savings - Identify cost-effective solutions by understanding user needs.
- Operational efficiency - Streamline processes by reducing unnecessary rework.
- Optimised resource allocation - Invest in features that matter most to users.
- Improved ROI - Get the most out of your development budget by reducing errors.
- Increased scalability - Build a scalable product by addressing user concerns early.
User testing provides a unique window into how customers perceive your product, helping you craft messages and strategies that resonate. Here’s why it’s beneficial for your marketing and comms team:
- User insight - Understand customer needs and preferences.
- Enhanced targeting - Tailor messaging based on real feedback.
- Improved brand perception - Refine product messaging to align with user expectations.
- Optimised campaigns - Test and validate campaign strategies.
- Better content development - Craft content that directly addresses user challenges.
User testing enables your team to build products that are technically robust and user-centric. Here are some technology-focused benefits:
- Early issue detection - Identify bugs and technical issues before launch.
- Improved product stability - Gather data on potential performance issues.
- Better feature validation - Ensure new features meet user needs.
- Reduced rework - Address issues early to save on costly rework.
- Enhanced product quality - Build a stable, user-friendly product.