User Testing - Immediate insight & opportunities 

Ask your customer and receive valuable feedback - every time.

User Testing is a service that allows you to observe real users interacting with your product or website, gaining valuable insights into their experiences. By conducting user testing, we identify pain points, understand user behaviours, and make informed decisions to improve your product. Whether in the initial design stages or refining a developed product, user testing provides actionable data to help you create a more user-friendly experience.

Client spotlight

Client - Testing the proposed navigation and functionality for the Danone Nutricia Dietetic App delivered significant insight before design and development commenced.

This process is straightforward

We ask real users to complete tasks and provide feedback on their experience. We collect qualitative and quantitative data through various methods, analyse it, and harness it to inform how best to proceed. These results inform design, usability, and functionality and always significantly benefit our clients' projects.

User testing is not only about finding issues; it also helps validate design choices and ensures that the product aligns with customers' needs and expectations. The team can quickly and confidently plan a path forward by understanding what customers find helpful and what they find frustrating.

User testing always delivers opportunities

• Improved usability - Testing identifies and resolves usability issues quickly before website development.
• Enhanced satisfaction - Understanding expectations and needs leads to higher satisfaction.
• Reduced costs - By catching issues early, we minimise the need for costly redesigns or fixes later.
• Data-driven - The team can make informed choices based on real user feedback rather than assumptions.
• Increased conversion - As we learn, we can optimise user flows to enhance conversion and improve effectiveness.
• Competitive advantage - Gaining insights helps differentiate your product from competitors, as customers love to provide feedback.
• Increased retention - A more satisfying user experience encourages users to return, boosting retention rates.
• Better accessibility - Identifying accessibility barriers early ensures a more inclusive experience for all users.

Customers we have supported

Our Partners

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FAQs - The questions customers ask about User Testing

Q: What is user testing?

User testing is a structured process where real users interact with prototypes, designs, or live features to evaluate whether the experience is clear, intuitive, and aligned with user needs. It helps validate assumptions and identify usability issues early.

Q: Why is user testing important?

It ensures that real user behaviour, rather than assumptions, guides decisions. User testing reduces the risk of usability problems, improves accessibility, and increases the likelihood of a successful launch.

Q: What types of user testing do you provide?

Depending on the stage and objectives, testing may include:

• Moderated usability sessions (remote or in-person)
• Unmoderated task-based testing
• Prototype and concept validation
• Content comprehension testing
• Accessibility and assistive technology testing
• A/B or preference testing
• Post-launch experience evaluations
  

Q: When during a project do you conduct user testing?

Testing is conducted during early design and again during development, whenever new journeys, interfaces, or features are ready for evaluation. It also takes place after launch to support continuous improvements.

Q: How are participants recruited?

Participants are selected based on agreed-upon user profiles or customer segments. They may be:

• Sourced from client-provided user lists
• Recruited through trusted research partners
• Reached via targeted online outreach
  

All recruitment processes comply with GDPR and consent requirements.

Q: How many participants do you typically test with?

Most usability rounds involve 5–8 participants, which is sufficient to uncover the majority of usability issues. Larger or more diverse audiences may require broader testing samples.

Q: How are testing sessions run?

Sessions can be:

• Moderated, with a facilitator guiding participants through tasks
• Unmoderated, where users complete tasks independently

Sessions follow a structured script with clear objectives and success criteria, ensuring reliable and consistent results.

Q: What do you test?

Typical focus areas include:

• Navigation and structure
• Key user tasks and journeys
• Layouts, components, and interactions
• Content clarity and tone
• Forms and transactional flows
• Accessibility and device responsiveness
• Browser and device compatibility
  

Q: How do you incorporate accessibility into testing?

Accessibility is built into the testing approach by:

• Including participants who use assistive technologies
• Applying WCAG 2.1 AA standards
• Testing with screen readers, keyboard navigation, and device-level tools
• Conducting expert accessibility audits alongside user testing

Q: What do we receive after a testing round?

You receive a structured insight report containing:

• The key findings
• Demonstrated usability issues
• Severity ratings and prioritised recommendations
• Optional anonymised video clips or transcripts
• Suggested improvements to journeys, content, or interface design
  

Q: How are findings incorporated into the project?

Insights are reviewed with the design and development teams and are used to refine navigation, user journeys, layouts, and content. The goal is to make meaningful improvements before proceeding with further work.

Q: Do you test prototypes or only completed features?

Yes, we do both, and this is advised:

• Prototype testing validates concepts early and helps steer the design direction. This can save a significant amount of time, budget and stress as the project evolves. Ignore this at your peril.
• Functional testing evaluates real interactions and behaviour before launch to ensure the experience performs as expected.
  

Q: How often should user testing be carried out?

At minimum:

• Once during the initial design to validate direction - As above, always recommended before development commences.
• Once before launch to confirm usability and accessibility.

Additional rounds may be carried out whenever major changes, new journeys, or new features are introduced.

Q: Can user testing be done remotely?

Yes. Remote testing is widely used because it is efficient, cost-effective, and gives access to participants from different locations and backgrounds. It's quick to set up and activate.

Q: How do you protect user data during testing?

All testing complies with GDPR and ePrivacy requirements. Personal data is minimised, securely stored, and anonymised for reporting purposes. Participants provide consent before participating, and only necessary information is collected.

Testing with customers benefits everyone