AI SEO Agency Ireland

Optimising for Google, AI Overviews and Answer Engines

Search is changing. Your customers are no longer using only traditional search engines; they are also using AI-powered discovery tools such as Google AI Overviews, ChatGPT Search, Perplexity, Microsoft Copilot, Gemini, and other answer engines to research services, compare providers, and make decisions.

Our SEO, AI SEO and Answer Engine Optimisation services help your organisation improve visibility across traditional search results and emerging AI search experiences. It's also important to note that appearing in AI-generated answers depends partly on technical signals, structured data, page speed and crawlability. Our technical SEO service builds that foundation.

AI search optimisation is one component of Arekibo's full SEO practice, built to work alongside technical SEO, content strategy and ongoing performance management.

The evidence - We're practicing what we preach

We are all familiar with how geolocation data influences our search behaviour - 'Find a web design agency business near me' - but search engines are no longer the sole gateway to answering your question. We have now entered the age of conversational AI search, driven by the combination of Hyperlocal Search (GEO) and Language Learning Model Optimisation (LLMO). Our behaviour and options have changed.

You now need to reach customers via search, AI tools, voice assistants, and location-aware services to diversify your lead and customer acquisition strategy. Your digital presence and ongoing plan must now also be LLM-optimised.

It's overwhelming, but don't worry, we help your business prepare for the future of search and AI. We support your team in optimising your content and data, and strengthening your technical foundations so that AI assistants recommend your business first.

What SEO and AI Search Success Looks Like

We measure SEO performance through clear, practical outcomes, not vanity metrics. Our work focuses on improving how your content is discovered, understood, ranked, and referenced across search engines and AI-powered answer platforms.

• Improved organic visibility across priority search terms
• Increased qualified traffic from search and AI discovery journeys
• Greater visibility in AI Overviews, answer engines and LLM-powered search experiences
• Improved crawlability, indexability and structured data coverage
• Better Core Web Vitals, page speed and technical performance
• Reduced indexing issues, redirect errors and technical SEO barriers
• Clearer content authority, entity signals and topical coverage
• Stronger reporting around rankings, conversions, engagement and AI search visibility

Why Choose Arekibo for SEO and AI Search Optimisation?

Since 2002, Arekibo has helped organisations improve digital visibility, user experience and online performance. Our team combines SEO strategy, technical SEO, content optimisation, UX design, analytics and AI search expertise to help organisations succeed across both traditional search engines and emerging AI-powered discovery platforms.

• Established digital consultancy founded in 2002
• Expertise across SEO, AI SEO, GEO and Answer Engine Optimisation (AEO)
• Experience delivering enterprise, public sector and regulated industry projects
• Technical expertise across Sitefinity, Sitecore, WordPress, Shopify and custom platforms
• ISO 27001 certified information security management
• Integrated UX, content, development and SEO teams
• Strong focus on accessibility, performance and digital governance
• Ongoing support, optimisation and monitoring through ArekiboCare

We help organisations improve visibility across search engines, AI-powered answer engines, and digital experiences while ensuring that content remains authoritative, discoverable, and aligned with business goals.

Our AI search - LLM SEO and GEO/LLMO, AEO (Answer Engine Optimization) services combine traditional SEO and content expertise to boost your brand's visibility across the key conversational AI platforms.

We work with your team to monitor performance, learn from and adapt to algorithm changes, and outperform the competition, focusing on building sustained visibility and driving traffic growth.

We align your AI SEO expectations with your digital strategy to attract and retain the right audience, increasing conversions and long-term business success.

Our AI Search services focus on

• AI Search Strategy - Defining your AI search goals, mapping customer journeys, and benchmarking competitors’ visibility in AI-powered results.
• GEO Strategy - Aligning your content and digital assets with how users discover businesses locally—across map services, location-based apps, and AI-powered directories.
• LLM-Optimised Content - Creating and structuring your content to be recognisable, trustworthy, by conversational AI platforms like ChatGPT, Perplexity, and Google's Search Generative Experience (SGE).
• Conversational Engine Readiness - Auditing and optimising your content to appear in LLM-generated answers, ensuring your brand ranks when users ask questions relevant to your services.
• Content Optimisation for AI Overviews - Structuring, rewriting, and expanding content to answer natural-language queries that AI search tools use to generate answers.
• Conversational SEO & Prompt Optimisation - Adapting keywords into natural questions and answers so your business surfaces in conversational search flows.
• Entity nd Schema Markup - Implementing structured data (schema.org, rich snippets, FAQs) that feed directly into AI knowledge graphs.
• Authority Building - Strengthening your digital authority through backlinks, citations, and alignment with trusted data sources that AI models pull from.
• AI-Enhanced Local nd Brand Search - Optimising and managing for GEO - “near me” and brand-specific prompts so AI assistants recommend your products, services, and locations.
• Training and alignment - Influencing how AI tools understand your brand by shaping the structured data and authoritative sources LLMs pull from.
• Brand Control - Ensuring your brand is accurately represented in AI-generated answers, reducing misinformation and enhancing trust at scale.
• AI Visibility Analytics - Measuring your presence in AI search results, tracking “answer box” and AI Overview mentions, and continually refining strategy.
• Performance and Insights - Delivering reports on local discovery trends, AI-based referral traffic, and your visibility in emerging conversational platforms.
• Forward planning - Supporting your team to stay visible in a world beyond traditional search engines and future-proofing your digital strategy as user behaviour shifts more to AI.

Our team will ensure that as AI transforms the SEO landscape, your business is prepared and well-equipped. We will assist your team in scaling and adapting your content to perform, convert, and comply in an AI-driven world.

Join our SEO Team

AI search is moving fast, and so are we. Arekibo is building out its GEO and AEO practice and looking for people who understand where search is heading. See what roles are open.

AI Search, LLM SEO and GEO FAQ's

Our customers and prospects are all trying to work out what to do with AI and Search. We have compiled the most frequently asked questions and answers below.

What is AI Search Optimisation – LLM SEO (and GEO/LLMO)?

It’s the process of enhancing your content and technical foundations so that conversational AI platforms, like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE), can recommend, cite, and accurately surface your business in AI-generated responses. Unlike traditional SEO, which relies on search engine rankings, this approach ensures your brand is discoverable through AI-powered and voice-driven channels.

How is AI changing how search results appear?

Search is shifting away from “10 blue links” towards incorporating AI-driven conversational answers (AI Summaries or Snippets) at the top of the results, above the typical PPC and organic results. This AI Summary or Snippet summarises your query, delivering a set of AI results, or answers to your question instantly - see the image above with our results in the 'Sitefinity Cloud expert' Google search.

Can we ignore regular SEO work and focus on AI SEO

That reality now is that if your content isn’t structured and authoritative, or if it isn't ranking on Google, AI will pull answers from your competitors instead. So you need a dual strategy.

Do keywords still matter in AI SEO?

Yes, but they work differently. Instead of targeting exact-match keywords, AI SEO focuses on search intent, topics, and natural-language phrasing. Keywords are still important, but content also needs to answer conversational questions clearly so that AI can extract and use your information.

Can you optimise my content for Google’s AI Overviews and featured answers?

Yes. We employ best practices such as concise answer paragraphs, clear headings, structured lists, and schema markup to increase the likelihood that your content appears in AI Overviews, featured snippets, and answer boxes. This gives you visibility even when users don’t click through to a traditional search result.

How is this different from traditional SEO?

Traditional SEO focuses on keywords, backlinks, and optimising pages to rank on search engine results pages (SERPs). In contrast, LLM SEO (or GEO/LLMO) emphasises structuring content to be recognisable, trustworthy, and easily parsed by AI systems—leveraging schema markup, conversational phrasing, and contextual clarity to appear in AI-generated answers.    

Q - Do we need to rewrite or restructure our website's content for AI SEO?

Not at all. Most businesses only need targeted updates. This may include adding FAQ sections, restructuring existing pages, and using schema markup to highlight key information. The goal is to make your current site more AI-friendly, rather than starting from scratch. The idea is to test by making changes and quickly evaluating the results. We will demonstrate how we have implemented this approach for our content.

Does AI SEO replace our current SEO activities?

No, it needs to build on your activities. Core SEO principles, such as fast loading times, a good user experience, and strong backlinks, remain essential. AI SEO builds on those foundations for new AI-powered environments, so your site performs well in both traditional search engines and AI search.

Can we not just use ChatGPT-type tools to generate AI SEO content?

Not really. While AI tools can support content creation, AI SEO is a much broader concept. It focuses on how AI interprets, indexes, and selects content to answer queries. This means structuring your content, applying schema, and building authority so that your site is trusted and cited by AI systems - it's not just mass-producing AI-written articles. See next question.

Can AI SEO tools help me create content faster?

Yes, but you still need to review, edit, and craft your content for your audience. AI tools can accelerate research, drafting, and brainstorming, but our oversight is crucial to ensure accuracy, brand consistency, and authority. We combine AI efficiency with an expert SEO strategy so the final content ranks and is trusted by AI systems.

Q - Why should my business invest in LLM SEO now?

User behaviour has forever changed - people are turning to AI assistants and voice tools for fast, conversational answers. To stay visible, your digital presence must be optimised not just for search engines but also for AI agents, local prompts, and hyperlocal queries.   

How can AI SEO help my business?

AI SEO is valuable for every industry and business, from startups to SMEs and enterprises. For example, your business can benefit from local or niche searches because well-structured content can help it appear directly in AI-generated results, even against larger competitors. Get in touch to see some examples.

What kind of results can we expect from AI SEO, and how is performance tracked?

Results include enhanced visibility in AI 'answer boxes' or AI Overviews, as well as improved local discovery. Performance is measured through AI visibility analytics, which track mentions in answer boxes, AI-generated referrals, and emerging metrics on conversational platforms. 

How does this service help maintain brand control and trust?

By optimising structured data, ensuring accurate content and sources, and training AI systems on your brand, you safeguard against misinformation while ensuring that AI tools accurately represent your business. 

How does Arekibo help future-proof our AI SEO strategy?

We continually research and monitor the integration of AI into Search and SEO. This helps us stay current and aware of the shifting, dynamic changes. The objective is to ensure we blend AI search optimisation with traditional SEO and monitor algorithm changes, enabling continuous adaptation.

How does LLM SEO and GEO/LLMO benefit your teams?