AI SEO - Search Optimisation & Strategy

Q - What is AI Search Optimisation – LLM SEO (and GEO/LLMO)?

It’s the process of enhancing your content and technical foundations so that conversational AI platforms—like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE)—can recommend, cite, and accurately surface your business in AI-generated responses. Unlike traditional SEO that relies on search engine rankings, this approach ensures your brand is discoverable via AI-powered and voice-driven channels.  

Q - How is AI changing how search results appear?

Search is shifting away from “10 blue links” towards incorporating AI-driven conversational answers (AI Summaries or Snippets) at the top of the results, above the typical PPC and organic results. This AI Summary or Snippet summarises your query, delivering a set of AI results, or answers to your question instantly - see the image above with our results in the 'Sitefinity Cloud expert' Google search.

Q - Can we ignore regular SEO work and focus on AI SEO

That reality now is that if your content isn’t structured and authoritative, or if it isn't ranking on Google, AI will pull answers from your competitors instead. So you need a dual strategy.

Q - Do keywords still matter in AI SEO?

Yes, but they work differently. Instead of targeting exact match keywords, AI SEO focuses on search intent, topics, and natural language phrasing. Keywords are still important, but content also needs to answer conversational questions clearly so that AI can extract and use your information.

Q - Can you optimise my content for Google’s AI Overviews and featured answers?

Yes. We employ best practices such as concise answer paragraphs, clear headings, structured lists, and schema markup to enhance the likelihood of your content appearing in AI Overviews, featured snippets, and answer boxes. This gives you visibility even when users don’t click through to a traditional search result.

Q - How is this different from traditional SEO?

Traditional SEO focuses on keywords, backlinks, and optimising pages for ranking in search engine results pages (SERPs). In contrast, LLM SEO (or GEO/LLMO) emphasises structuring content to be recognisable, trustworthy, and easily parsed by AI systems—leveraging schema markup, conversational phrasing, and contextual clarity to appear in AI-generated answers.    

Q - Do we need to rewrite or restructure our website's content for AI SEO?

Not at all. Most businesses only need targeted updates. This may include adding FAQ sections, restructuring existing pages, and using schema markup to highlight key information. The goal is to make your current site more AI-friendly, rather than starting from scratch. The idea is to test by making changes and quickly evaluating the results. We will demonstrate how we have implemented this approach for our content.

Q - Does AI SEO replace our current SEO activities?

No, it needs to build on your activities. Core SEO principles, such as fast loading times, a good user experience, and strong backlinks, remain essential. AI SEO extends those foundations to new AI-powered environments so your site performs well in both traditional search engines and AI search.

Q - Can we not just use ChatGPT-type tools to generate AI SEO content?

Not really. While AI tools can support content creation, AI SEO is a much broader concept. It focuses on how AI interprets, indexes, and selects content for answers. This means structuring your content, applying schema, and building authority so that your site is trusted and cited by AI systems - it's not just mass-producing AI-written articles. See next question.

Q - Can AI SEO tools help me create content faster?

Yes, but you still need to review, edit, and craft your content for your audience. AI tools can accelerate research, drafting, and brainstorming, but our oversight is crucial to ensure accuracy, brand consistency, and authority. We combine AI efficiency with an expert SEO strategy so the final content ranks and is trusted by AI systems.

Q - Why should my business invest in LLM SEO now?

User behaviour has forever changed - people are turning to AI assistants and voice tools for fast, conversational answers. To stay visible, your digital presence must be optimised not just for search engines—but for AI agents, local prompts, and hyperlocal queries.   

Q - Is AI SEO only suitable for my business or only large websites?

AI SEO is valuable for every business, from startups to SMEs and enterprises. Small businesses can benefit the most—especially for local or niche searches—because well-structured content can help them appear directly in AI-generated results, even against larger competitors.

Q - What kind of results can we expect, and how is performance tracked?

Results include enhanced visibility in AI answer boxes and AI Overviews, improved local discovery, and content that converts better. Performance is measured through AI visibility analytics, which track mentions in answer boxes, AI-generated referrals, and emerging conversational platform metrics. 

Q - How does this service help maintain brand control and trust?

By optimising structured data, ensuring accurate content and sources, and training AI systems on your brand, you safeguard against misinformation while ensuring that AI tools accurately represent your business. 

Q - How does Arekibo help future-proof our AI SEO strategy?

We continually research and monitor the integration of AI into Search and SEO. This helps us to stay current and to be aware of the shifting and dynamic changes. The objective is to ensure that we blend AI search optimisation with traditional SEO and monitor algorithm changes, allowing us to adapt continuously to any changes.

AI Search, powered by GEO/LLMO, gives your team a strategic edge, enabling smarter market entry, deeper customer insights, and more agile decision-making. The benefits include:

• Faster decision-making - Use AI-powered insights to guide product launches, content strategies and commercial priorities with greater confidence and speed.
• Increased visibility - Rank higher in local search results by aligning your SEO and AI SEO efforts with how real users in each market search and engage.
• Content ROI - Deploy resources more effectively by focusing on what resonates locally, reducing wasted effort and increasing conversion potential.
• Enhance trust & relevance - Show customers that you understand their world through locally accurate, culturally relevant, and context-aware content via Search and Conversational AI search.

AI Search with GEO/LLMO isn’t just a marketing tool, and it can support operational efficiency and financial clarity. The benefits include:

• Operational scalability - Deploy AI-driven localisation at speed and scale without overburdening internal teams, from content production to regional reporting.
• Stronger alignment - GEO/LLMO acts as a connective layer between marketing, finance and ops — ensuring data-driven decisions that reflect real-world user behaviour.
• Demand planning - Local search insights help predict market needs and user intent more reliably, informing better financial modelling and inventory decisions.
• Optimised content & spend - Focus investment where it delivers the highest ROI by using AI to identify top-performing content and underserved opportunities in each region, plus cutting down on agency spend and reducing inefficiencies.

AI Search powered by GEO/LLMO gives Marketing and Communications teams the tools to create content that resonates locally, performs globally, and stays aligned with brand and compliance standards. The benefits include:

• Stronger local engagement - Craft messages and campaigns that reflect local language, culture and sentiment — increasing trust, relevance and conversion rates.
• SEO performance - Rank higher across regions by aligning content with local search intent, voice search patterns, and linguistic nuance.
• Smarter campaigns - Use real-time regional search trends to inform campaign timing, channel mix and creative direction.
• Increased visibility - GEO-optimised content improves discoverability, driving more organic reach, media pick-up and influencer engagement in key regions.

As AI-driven content and search become core to user experience, Technology and Support teams play a critical role in making it reliable, scalable and compliant. The benefits include:

• Support automation - Use context-aware AI to power localised chatbots, help centres and search tools — reducing escalations and improving resolution quality.
• Improved collaboration - Becomes an enabler between business, content and compliance by offering tools and platforms that support secure, local-first AI strategies.
• Performance and scalability - Optimise AI workloads by deploying models that are tuned to regional data, reducing processing demands and improving response times.
• Integration & automation - Plug GEO-aware LLMs into your existing CMS, CRM or support stack, accelerating rollout across products and regions.