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UX Design for enterprise engagement

Creating the perfect customer experience

Our expertise in UX Design, or User Experience Design, focuses on creating digital products that ensure every interaction is intentionally designed to meet the needs of your business and customers. Our UX design team bridges the gap between your customers' needs and your vision for your digital products and services.

By investing in UX design, we create websites and digital products that make your customers' experience seamless and deliver significant benefits to your business. Good UX encompasses usability, accessibility, and great UI design with an ethos of keeping it simple and efficient. Our team's processes harness user research, prototyping and wireframing, and usability testing to ensure your product is functional and easy to use. 

We prioritise UX design (UXD) and Interaction Design (IxD) to increase customer satisfaction, enhance brand loyalty, and deliver a competitive edge across your markets. Our team work with professional services and enterprises, public services and government, healthcare and life sciences, education, financial services, travel and tourism and utilities to create award-winning UX solutions.

Our UX Design experience

Let's discuss how UX and Design can drive growth for your business.

Our UX Design experts focus on

  • Understanding needs - Partnering with your team to understand your business and customer needs
  • Simplicity first - Testing and optimising your customer journey to increase conversions and usability.
  • Designed for all - Embracing standards to ensure your products are accessible from the outset.
  • Brand alignment - Aligning with your brand identity to deliver a consistent experience across all your channels.
  • Intuitive experience - Making your products easy to use by removing friction and over-engineering.
  • Inbuilt systems - Creating your design system to ensure scalability and growth.
  • Design roadmap - Delivering a roadmap that dovetails into your delivery plans and strategic ambition.

Supporting Electric Ireland using UX Design since 2011

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Frequently asked questions about our UX Design experience

Q: What is UX Design at Arekibo?

We define UX Design as the practice of crafting digital products and services so that every interaction is intentional, intuitive, accessible, and aligned with both users’ needs and your business goals. It covers research, information architecture, design of intuitive interactions, and visual simplicity to create seamless, efficient experiences.  

Q: What services does Arekibo include under UX Design?

Our UX Design services typically involve user research, mapping customer needs and journeys, wireframing and prototyping, usability testing, and user interaction (IxD) design, while ensuring usability, accessibility, and alignment with our client's brand across devices and channels.  

Q: Who benefits from Arekibo’s UX Design — what kinds of clients or projects?

We work across various industries, including public services, financial servicestravel and tourismhealthcare and life sciences, utilities, and education, all to create digital products and services where user experience, accessibility, and intuitive design matter. Whether you’re launching new services or redesigning existing ones, we partner with your team to plan and design customer-first, scalable UX solutions.  

Q: Why is investing in UX Design important for my business?

A considered UX design process will improve customer satisfaction, reduce friction across your business, drive conversions and engagement, align your digital identity with your brand, and help to offer a competitive edge. Get in touch, and we will show you real examples where UX Design has moved the dial for our clients. 

Q: How does Arekibo approach designing for accessibility and inclusivity?

From the outset, we embed accessibility and inclusive-design principles into our UX process. This ensures that our clients' digital product delivers a seamless experience for all. 

Q: What is the process when working with Arekibo’s UX-design team?

We begin by understanding your business needs and your end users (customers, partners, employees, etc) requirements. Then we map user journeys, define interaction flows, build wireframes/prototypes, iterate through testing and feedback, and refine until the UX is validated. The process is comprehensive, looking to leave no stone unturned to ensure the risks are removed before the development and launch of your product.  

Q: Do you only design new products, or can you improve an existing site/app’s UX?

We handle both; you could be starting a new project or want to improve/refine an existing product’s user experience. Please take a look at our client experience to learn more about our experience and track record. 

Q: How do you ensure the design aligns with our brand identity?

We collaborate with your team to understand brand guidelines, visual identity, messaging, and user expectations — then integrate those into UX and UI design to ensure consistency, trust, and seamless brand experience across touchpoints. We usually also work with your brand or identity agency partners to ensure everyone is aligned and on the same page.

Q: How important is testing and user feedback in your UX process?

Very important and always a recommended step in the process. We use usability testing (and other user research methods) to validate assumptions, identify pain points and confusion, and refine interaction flows — to ensure designs work in practice, not just in theory. The benefits are significant and also reduce unforeseen changes during development. 

What are the benefits of UX across your business

UX design directly supports business goals by improving customer satisfaction, retention, and overall product success. Here are the benefits for business teams:

  • Higher customer retention - Keep users engaged by offering a product they enjoy using.
  • Increased revenue - Boost sales by creating a user experience that drives conversions.
  • Improved product-market fit - Ensure the product meets market demands through user research and testing.
  • Stronger customer loyalty - Build lasting relationships by providing consistent, positive experiences.
  • Faster market adaptation - Quickly respond to market changes with agile, user-centred design processes.

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UX design helps optimise resources, improve efficiency, and support long-term financial planning. Here’s how it benefits finance and operations:

  • Cost reduction - Lower development costs by addressing potential issues early in the design phase.
  • Improved ROI - Achieve a better return on investment by designing products that users love.
  • Efficient resource allocation - Focus on features that matter most to users, optimising resource use.
  • Streamlined operations - Enhance operational processes by aligning with user-centred design practices.
  • Better financial planning - Predict and control costs with a structured, user-focused design approach.

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UX design supports marketing efforts by aligning the product experience with customer expectations and promoting user-centred messaging. Here’s how it benefits your marketing and communications:

  • Enhanced customer insights - Gain a deeper understanding of user preferences and behaviours.
  • Improved campaign performance - Use user experience insights to refine marketing strategies.
  • Stronger brand identity - Reflect brand values through thoughtful and consistent design elements.
  • Increased user retention - Encourage users to return by providing a positive, engaging experience.
  • Optimised content strategies - Use UX research to create content that resonates with your target audience.

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For technology and support teams, UX design provides a framework for building products that are both functional and user-friendly. Here are the technology-related benefits:

  • Improved product usability - Ensure the product is easy to use and meets technical requirements.
  • Early issue identification - Detect usability issues early in the design phase, reducing technical challenges later.
  • Increased efficiency - Streamline development with clear user-focused design specifications.
  • Better user feedback integration - Continuously improve the product based on real user feedback.
  • Reduced technical debt - Avoid costly redesigns by addressing user needs early in the process.

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