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AI Search Optimisation & Strategy

Optimising your content to be utilised by AI-powered systems. 

Consumers are turning to conversational AI tools, such as ChatGPT and Google Gemini, for local service recommendations and product queries, skipping traditional search engines.

We are all familiar with how geolocation data influences our search behaviour - 'Find a business near me" - but search engines are no longer the sole gateway to discovering your business online. We have now entered the age of conversational AI search, driven by the combination of Hyperlocal Search (GEO) and Language Learning Model Optimisation (LLMO).

Behaviour has changed forever. You now need to reach customers via AI tools, voice assistants, and location-aware services to diversify your lead and customer acquisition strategy. Your digital presence must now also be LLM-optimised.

Our AI search - LLM SEO and GEO/LLMO services combine traditional SEO and content expertise to boost your brand's visibility across the key conversational AI platforms.

LLM SEO is the practice of optimising web content for AI-powered platforms. Your content must be conversational, rich in context, and structured to align with our (human) expectations as the various AI tools.

Building your rankings is a long process; think long-tail. We continually work with your team to monitor performance, learn from and adapt to algorithm changes, and outperform the competition, focusing on building sustained visibility and driving traffic growth.

We align your AI SEO expectations with your digital strategy to attract and retain the right audience, increasing conversions and long-term business success.

Our AI Search services focus on

  • AI Planning - Defining your strategy and game plan for your business and services in the AI-powered ecosystems.
  • GEO Strategy - Aligning your content and digital assets with how users discover businesses locally—across map services, location-based apps, and AI-powered directories.
  • LLM-Optimised Content - Creating and structuring your content to be recognisable, trustworthy, by conversational AI platforms like ChatGPT, Perplexity, and Google's Search Generative Experience (SGE).
  • Conversational Engine Readiness - Auditing and optimising your content to appear in LLM-generated answers, ensuring your brand ranks when users ask questions relevant to your services.
  • Training & alignment - Influencing how AI tools understand your brand by shaping the structured data and authoritative sources LLMs pull from.
  • Brand Control - Ensuring your brand is accurately represented in AI-generated answers, reducing misinformation and enhancing trust at scale.
  • Performance & Insights - Delivering reports on local discovery trends, AI-based referral traffic, and your visibility in emerging conversational platforms.
  • Forward planning - Supporting your team to stay visible in a world beyond traditional search engines and future-proofing your digital strategy as user behaviour shifts more to AI.

Search is local, and so is AI. By merging AI capabilities with local context, we help your team achieve results for Coversational AI and large language models (LLMs).

Our team will ensure that, as AI transforms the SEO landscape, your business is prepared and well-equipped. We will assist your team in scaling and adapting your content to perform, convert, and comply in an AI-driven world.

Can our AI experts help your conversational AI rankings?

How does LLM SEO and GEO/LLMO benefit your teams?

AI Search, powered by GEO/LLMO, gives your team a strategic edge, enabling smarter market entry, deeper customer insights, and more agile decision-making. The benefits include:

  • Faster decision-making - Use AI-powered insights to guide product launches, content strategies and commercial priorities with greater confidence and speed.
  • Increased visibility - Rank higher in local search results by aligning your SEO and AI SEO efforts with how real users in each market search and engage.
  • Content ROI - Deploy resources more effectively by focusing on what resonates locally, reducing wasted effort and increasing conversion potential.
  • Enhance trust & relevance - Show customers that you understand their world through locally accurate, culturally relevant, and context-aware content via Search and Conversational AI search.

AI Search with GEO/LLMO isn’t just a marketing tool, and it can support operational efficiency and financial clarity. The benefits include:

  • Operational scalability - Deploy AI-driven localisation at speed and scale without overburdening internal teams, from content production to regional reporting.
  • Stronger alignment - GEO/LLMO acts as a connective layer between marketing, finance and ops — ensuring data-driven decisions that reflect real-world user behaviour.
  • Demand planning - Local search insights help predict market needs and user intent more reliably, informing better financial modelling and inventory decisions.
  • Optimised content & spend - Focus investment where it delivers the highest ROI by using AI to identify top-performing content and underserved opportunities in each region, plus cutting down on agency spend and reducing inefficiencies.

 


AI Search powered by GEO/LLMO gives Marketing and Communications teams the tools to create content that resonates locally, performs globally, and stays aligned with brand and compliance standards. The benefits include:

  • Stronger local engagement - Craft messages and campaigns that reflect local language, culture and sentiment — increasing trust, relevance and conversion rates.
  • SEO performance - Rank higher across regions by aligning content with local search intent, voice search patterns, and linguistic nuance.
  • Smarter campaigns - Use real-time regional search trends to inform campaign timing, channel mix and creative direction.
  • Increased visibility - GEO-optimised content improves discoverability, driving more organic reach, media pick-up and influencer engagement in key regions.

As AI-driven content and search become core to user experience, Technology and Support teams play a critical role in making it reliable, scalable and compliant. The benefits include:

  • Support automation - Use context-aware AI to power localised chatbots, help centres and search tools — reducing escalations and improving resolution quality.
  • Improved collaboration - Becomes an enabler between business, content and compliance by offering tools and platforms that support secure, local-first AI strategies.
  • Performance and scalability - Optimise AI workloads by deploying models that are tuned to regional data, reducing processing demands and improving response times.
  • Integration & automation - Plug GEO-aware LLMs into your existing CMS, CRM or support stack, accelerating rollout across products and regions.