Kentico Xperience - empowering your Content, Marketing, Design, and IT Team.
Kentico Xperience is a powerful content management system (CMS) and digital experience platform (DXP) that supports organisations in managing their web presence and delivering seamless digital experiences.
The platform deliver significnat benefits to your content, marketing, design, and IT teams. Below we outline a taster of the benefits for each team.
Content team
- Create & manage - Intuitive editor for creating, editing, and publishing content.
- Multi-lingual support - Manage multiple languages with ease to reach your global audience.
- Version control - Manage and roll back content effortlessly.
- Plan ahead - Schedule content to publish when suits across all regions
- Content workflow - Customise your content approval processes.
- Media library - Centralise your assets in one place.
Marketing team
- Personalisation - Deliver content based on customer behaviour and segmentation.
- Search ranking - Optimise your content with in-built SEO tools.
- Advanced analytics - Analyse performance, user engagement, and campaign effectiveness.
- Campaign - Create and easily manage marketing campaigns with prebuilt templates and components.
- Unified message - Integrate content, campaigns, and customer journeys in one platform for a cohesive marketing strategy.
Design Team
- No restrictions - Create and design innovative and progressive experiences
- Brand consistency - Deliver an on-brand experience across all digital channels.
- No coding - Design new layouts and pages with drag-and-drop capabilities.
- Media management - Efficiently manage your assets across all channels.
IT Team
- Robust security - Advanced security to protect your digital assets.
- Flexible integrations - Connect your third-party systems - CRMs and ERPs etc.
- Performance - Built-in tools for monitoring and scaling.
- Audit & restore - Track every change and restore on demand.
- Scalability - Handle high traffic and large-scale content management needs.
Kentico Xperience-Specific Benefits
- Headless CMS flexibility - Headless architecture to deliver content across various devices and platforms = perfect for omnichannel strategies.
- Automation & AI - Leverage marketing automation tools with AI-driven insights to predicted behaviour = intelligent personalised customer experiences.
- Compliance & governance - Manage compliance, data governance, and content approval workflows = regulatory compliance while maintaining content quality.
Kentico Xperience's comprehensive suite of capabilities is an ideal platform to consolidate and unleash your digital experience.
Get in touch to set up a demo or discuss how we can help you manage and enhance your existing Kentico website.
Frequently Asked Questions - Kentico FAQs
Q: How easy is managing and updating content on Kentico Xperience?
Kentico Xperience offers an intuitive content management interface, enabling editors to easily create, update, and publish content without advanced technical skills. The platform supports drag-and-drop functionality, in-line editing, and real-time previews.
Q: Can Kentico Xperience support multi-language content?
Kentico Xperience provides robust multilingual support, allowing content teams to create and manage content in multiple languages with versioning, translation workflows, and localisation settings.
Q: How does Kentico Xperience help in delivering personalised content?
The platform includes powerful personalisation features that enable content teams to tailor content based on user behaviour, demographics, and other criteria, ensuring a more relevant and engaging user experience.
Q: Can we manage multiple websites within a single Kentico Xperience instance?
Kentico Xperience allows you to manage multiple websites or microsites from a single instance. This feature helps content teams maintain consistency across brands or regions while simplifying administration.
Q: How does Kentico Xperience support content approval workflows?
The platform includes advanced workflow management features, allowing teams to create custom approval processes. Designated team members can now review, edit, and approve content.
Q: Is it possible to schedule content publishing on Kentico Xperience?
Absolutely. Kentico Xperience provides a scheduling feature that allows content teams to set specific publishing dates and times for content - no more getting into the office early.
Q: How can Kentico Xperience improve our marketing automation efforts?
Kentico Xperience comes with built-in marketing automation tools, allowing marketers to create and manage automated campaigns, track user interactions, and nurture leads effectively through personalised email marketing, lead scoring, and segmentation.
Q: Does Kentico Xperience provide analytics for measuring campaign performance?
Yes, Kentico Xperience offers advanced analytics and reporting features that provide detailed insights into campaign performance, customer journeys, and user behaviour, enabling data-driven marketing strategies.
Q: How does Kentico Xperience support SEO and SEM efforts?
The platform includes comprehensive SEO tools, such as meta tag management, URL rewriting, and on-page optimisation features, helping to improve search engine rankings. Additionally, it integrates well with SEM tools for effective paid search campaigns.
Q: How does Kentico Xperience help in lead nurturing?
Kentico Xperience helps marketers nurture leads through personalised content delivery, automated email marketing, and lead scoring - engaging potential customers at the right time with the right tailored message.
Q: Can we conduct A/B testing on Kentico Xperience?
Yes, Kentico Xperience includes A/B testing capabilities, enabling marketers to experiment with different versions of content, landing pages, and calls-to-action. This helps find the most effective strategies to optimise conversion rates and user engagement.
Q: How does Kentico Xperience support social media integration?
The platform offers social media integration tools that allow you to manage and monitor your social media presence directly from Kentico Xperience. This includes sharing content, tracking engagement, and even running social media campaigns with your other marketing efforts.
Q: What design flexibility does Kentico Xperience offer?
Kentico Xperience provides a flexible design system with modular components that allow designers to create fully responsive and adaptive layouts. Designers can customise templates and themes to maintain a consistent brand identity across all digital channels.
Q: Can we integrate our existing design tools with Kentico Xperience?
Kentico Xperience integrates seamlessly with popular design tools like Adobe XD and Figma, facilitating collaboration between design and development teams.
Q: How does Kentico Xperience ensure a consistent user experience across different devices?
The platform is designed with responsive web design principles, ensuring content and layouts adjust automatically to different screen sizes and devices. This consistency is crucial for maintaining a positive user experience across desktops, tablets, and mobile devices.
Q: How does Kentico Xperience support prototyping and collaboration?
Kentico Xperience integrates with popular design tools that support prototyping and offers collaboration features that allow designers to work closely with developers and content creators.
Q: Are there built-in themes and templates available?
Kentico Xperience provides a wide range of built-in themes and templates that can be customised to align with your brand guidelines. These templates are designed to be responsive and can significantly speed up the design and development process.
Q: How does Kentico Xperience handle design updates across the website?
The platform allows global design updates through shared stylesheets, templates, and components. This means that design changes can be implemented quickly and consistently across the entire website without the need to update each page individually.
Q: What deployment options does Kentico Xperience offer?
Kentico Xperience offers flexible deployment options, including on-premise, cloud, or hybrid environments, allowing IT teams to choose the setup that best suits their infrastructure and scalability needs.
Q: How does Kentico Xperience handle security and compliance?
Kentico Xperience includes robust security features such as encryption, role-based access control, and GDPR compliance tools. The platform undergoes regular security updates to protect against vulnerabilities, ensuring data security and compliance with industry standards.
Q: What deployment options does Kentico Xperience offer?
Kentico Xperience provides flexible deployment options, including on-premise, cloud, or hybrid environments, allowing IT teams to choose the setup that best suits their infrastructure and scalability needs.
Q: How does Kentico Xperience handle security and compliance?
Kentico Xperience includes robust security features such as encryption, role-based access control, and GDPR compliance tools. The platform undergoes regular security updates to protect against vulnerabilities, ensuring data security and compliance with industry standards.
Q: Does Kentico Xperience integrate with other systems?
Kentico Xperience has an API-driven architecture to integrate with systems, CRMs, ERPs, and other third-party applications. This flexibility ensures that IT teams can extend and customise the platform to meet specific business needs.
Q: Does Kentico offer technical support?
Kentico Xperience offers comprehensive technical support, including 24/7 assistance for critical issues, extensive documentation, community forums, and access to a network of certified partners.
Q: How does Kentico Xperience ensure high performance and fast load times?
Kentico Xperience includes several performance optimisation features, such as caching, content delivery network (CDN) integration, and load balancing, which reduce server load and ensure fast loading.
Q: Can Kentico Xperience be customised to meet our specific business needs?
Yes, Kentico Xperience is highly customisable. IT teams can use its extensive API, custom modules, and integration capabilities to tailor the platform to meet specific business requirements aligning with your IT infrastructure and business processes.
Get in touch to discuss how we can help you harness the potential of Kentico.