Sitefinity's latest AI-powered features

The evolving capabilities of Progress Sitefinity, particularly in artificial intelligence (AI), are reshaping how organisations manage their digital presence. With recent updates in Sitefinity, including advanced audience insights and AI-powered tools, Arekibo is uniquely positioned to help clients leverage these technologies to create meaningful and efficient digital experiences.

What Is Sitefinity Insight, and Why Is It Important?

Sitefinity Insight is an advanced analytics and personalisation platform that integrates with the Sitefinity Digital Experience Platform (DXP). Designed for organisations aiming to engage their audiences better, Insight enables:

• Customer Journey Analysis: Track and visualise user interactions across touchpoints.
• Audience Segmentation: Group users based on behaviour, preferences, or demographics.
• Predictive Analytics: Use AI-driven insights to forecast user needs and improve engagement strategies.

Unlike the core Sitefinity DXP license, Sitefinity Insight requires a separate subscription. This modular approach allows organisations to choose the features most relevant to their goals.

Recent Innovations in AI Capabilities

The latest updates in Sitefinity have introduced tools that simplify content management and improve personalisation. These features demonstrate Sitefinity’s commitment to enhancing both the efficiency and the impact of digital content:

• AI-Assisted Content Classification - This feature integrated directly into the text editor, offers AI-powered suggestions for tagging static content, dynamic modules, and media items. Aligning tags with an organisation’s taxonomy improves discoverability and relevance, making content easier to manage and reuse (source).
• AI-Powered Audience Insights - This capability provides actionable data about user behaviour, enabling organisations to tailor content and campaigns to specific segments. With features like predictive scoring, marketing teams can prioritise high-value leads and refine strategies (source).
• Enhanced Content Recommendations - Based on AI analysis of user interactions, Sitefinity can now suggest personalised content in real time. This tool boosts engagement and helps organisations build stronger connections with their audiences.

Introducing Progress Agentic RAG — The Foundation of a Generative CMS

Progress has taken a significant step forward in digital experience platforms with the launch of Progress Agentic RAG for Sitefinity — the first Generative CMS that blends enterprise-ready retrieval-augmented generation (RAG) with real-time AI-driven content assembly. This isn’t just another AI add-on; it transforms how content is delivered, personalised and experienced across digital channels.

What makes this different from traditional CMS AI features?

• Verified, traceable intelligence - Instead of generic language model output, Agentic RAG actively retrieves answers from organization-approved content, reducing hallucinations and ensuring accuracy, compliance and auditability — vital for regulated sectors.
• Dynamic, real-time personalisation - Rather than serving static pages or rule-based segments, the system assembles unique digital experiences on the fly based on user intent, behaviour and context — whether through search, forms or conversational interfaces.
• Multilingual, scalable experiences - Native support for multilingual retrieval and generation means organisations can personalise at global scale, bridging content silos without manual effort.

Why it matters for Sitefinity users

Progress Agentic RAG shifts the core purpose of a CMS from content storage and delivery to an intelligent experience engine. This aligns closely with modern expectations where users want answers — not clicks — and where AI must assist with accuracy, not replace human governance.

In practice, this means:

• Content experiences adapt in real-time to each visitor’s context and goals.
• Marketing and editorial teams can harness AI without relinquishing control over brand voice or compliance.
• Developers can extend Sitefinity with AI-rich interfaces without building a RAG pipeline from scratch.

With Agentic RAG, Sitefinity evolves from a traditional CMS into a Generative CMS — a platform where AI doesn’t just assist with content creation, it powers dynamic, personalised journeys that learn from and respond to user intent across any digital touchpoint.

Practical Applications for Organisations

For corporate and government organisations, these advancements can translate into tangible benefits:

• Improved User Engagement for Public Services - A government agency using Sitefinity Insight could identify which services are most accessed by specific demographics and personalise landing pages accordingly. For instance, younger audiences might see streamlined access to education resources, while business users receive content on trade regulations.
• Optimised Content for Corporate Websites - A global enterprise could use AI-assisted tagging to manage a complex library of resources, ensuring that each document is tagged correctly for maximum visibility. This streamlines workflows for content teams while improving search results for users.
• Data-Driven Campaigns for Semi-State Organisations - By leveraging predictive analytics, a semi-state organisation could better allocate marketing budgets, targeting campaigns at user groups most likely to engage with key initiatives.

How Arekibo Can Help

As a Sitefinity Partner, Arekibo combines technical expertise with strategic insight to deliver tailored solutions for our clients. Whether implementing AI tools or optimising existing Sitefinity setups, we focus on helping organisations achieve measurable outcomes. Our team collaborates closely with clients to:

• Configure and integrate Sitefinity Insight for seamless data tracking and analysis.
• Implement AI-driven features that align with organisational objectives.
• Provide training and ongoing support to ensure teams can fully utilise the platform.

Start Your AI-Powered Digital Transformation

Progress Sitefinity’s AI capabilities allow organisations to rethink how they engage with users and manage content. By partnering with Arekibo, you gain access to a team that understands the technology and the strategy required to make it work for you.

If you’re ready to explore what Sitefinity’s AI features can do for your organisation, contact us today to begin planning your next steps.

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