5 reasons you should consider Optimizely

Why now is the time to consider something a little different

As content editors, we are constantly introduced to new platforms, often with grand promises that fail to deliver. However, Optimizely is a powerful and versatile CMS, offering more than just basic content management. Its robust capabilities allow teams to experiment with content, optimising engagement and performance through data-driven insights. After researching its features, I found the breadth of what Optimizely provides impressive. To keep things concise, we’ve highlighted five key aspects. While lists of five are naturally easy to digest, excelling in five essential areas is truly commendable in web development.

Superb Content Management System (CMS)

Optimizely’s Content Management System (CMS) provides a flexible and scalable platform for organisations to create, manage, and deliver digital content across multiple channels. It is designed to be user-friendly, offering a drag-and-drop interface, the ability to visually see your pages before publishing with Visual Builder, and the ability to personalise every interaction to ensure the right people see your content, plus you can also optimise content using the AI capabilities. With these built-in tools, editors, developers, and marketers can work together efficiently to maintain and optimise content.

Marketing in One Place

Optimizely’s Content Marketing Platform (CMP) helps businesses plan, create, and distribute content more effectively. It is a centralised hub for managing content workflows, ensuring teams can collaborate on content production, approvals, and distribution. The CMP integrates with various marketing channels and tools, enabling organisations to manage campaigns, editorial calendars, and assets from one interface. By streamlining the content lifecycle, Optimizely’s CMP enhances efficiency, reduces time-to-market, and ensures content aligns with overall marketing goals.

Experimentation with Content

Editors can leverage Optimizely’s experimentation capabilities to test and optimise their content in real time. Through A/B and multivariate testing, editors can compare headlines, layouts, images, and calls to action to determine what resonates best with their audience. Optimizely’s powerful experimentation engine allows for dynamic content adjustments based on user behavior, ensuring content remains engaging and effective. The platform also offers the ability to experiment with features, enhancing product delivery and providing features that resonate with your audience.

Personalisation Features

Optimizely’s personalisation features empower editors to tailor content experiences based on user preferences, behavior, and demographic data. With personalisation, editors can deliver more relevant content to specific user groups, enhancing engagement and conversion rates. This level of personalisation helps brands create more meaningful interactions with their audience and drive higher retention.

Analytics and Insights

Optimizely provides robust analytics and insights to help editors and marketers track content performance and user engagement. Through Warehouse-Native Analytics, the platform allows you to connect with other tools like Snowflake, Databricks, Google BigQuery, and Amazon Redshift. This ensures editors can easily customise and track metrics. Optimizely also offers the Optimizely Data Platform, where you can easily unify your data, manage segments, and customise experiences.