Connecting the Dots

Your data provides the fuel for growth. Every visit, interaction, click, route and conversion can be tracked. Data helps you make decisions.

Data uncovers priorities for your team. It reveals important behaviours.

Understanding the route your customers take and how you can use this to improve their experience is at your fingertips. We help your team plan, implement and filter through the data to deliver actionable results.

We train your team to understand and interrogate your data to connect the dots. These results enable your team optimise the user experience and accelerate your growth across digital.

To make sure your team have the end-to-end game plan for analytics we focus on:

Creating your web analytics strategy

What can we learn from our data? We help you determine how data can improve your customer proposition, increase conversions and ultimately increase your revenues.

Selecting the right analytics solution

How do we select the right products? We help you select the right analytics solution and then configure it to track and report on activities and customer behaviour.

Interpreting and understating your data

How do we harness our data? We support your team to analyse and distil your data so that the insights open new opportunities for growth and optimisation.

Connecting the dots

How can we test and experiment? We help you harness the capabilities and data insights available in your digital experience platform and tailor how you deliver content.