Unlike search adverts, display advertising appears on actual websites rather than in search results. Adverts are delivered via various ad networks, the largest of which is the Google Display Network.
Display advertising’s reputation has taken a hit over recent years – between the emergences of ad blocking software along with new, more engaging types of digital advertising.
However, much of the slack that display advertising has taken has focused on its comparatively low click through rates. There are a few things to bear in mind here:
- Display advertising is predominantly an awareness driving channel, rather than a direct response channel
- Low click through rates are very often a result of, not only the digital advertising channel, but also the targeting of that digital advertising; and
- Display advertising is, generally, cheaper than many other digital advertising channels so it’s hardly fair to compare on a like-for-like basis on CTR alone.
How we can help
At Arekibo, we believe that display advertising can have a key role play in integrated digital marketing campaigns as a supporting awareness driver, and even as a direct response channel in combination with certain targeting methods, especially remarketing.
Wehave the advantage of having the people and the skills to take care of all the essentials of successful display advertising campaigns:
- Design – our UX design team have experience in developing and bringing to life a wide range of display advertising formats from standard static display banners and Google Sponsored Promotion creatives to HTML5 rich display MPUs and full Flash homepage takeovers.
- Set-up – our Google accredited search team know the Google Display Network inside out and will configure your campaign towards your particular business or marketing objectives and help you to decide between a cost-per-impression awareness campaign or a cost-per-click campaign.
- Re-marketing – our Google certified analytics team are experts in creating highly specific remarketing audiences through Google Analytics to allow you to re-target site visitors with tailored messages and creative.
- Measurement – our Google certified analytics team will integrate your campaigns with your Google Analytics account to set relevant KPIs and measure your campaigns performance whether it’s an awareness campaign, direct response campaign or a hybrid of both.
To discuss how we could help you to drive awareness and highly qualified traffic that converts, contact us on 01-9052030
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