Our Name Explained
Pronounced Are-Key-Bow
We wanted a name that started with A, as our last company started with Z (Zartis was acquired in 2000 by Breakaway Solutions.) It also had to act as an icebreaker. Why? When you meet a new client, it's good to have something that can break the ice. An unusual name breaks the ice, and people want to know where it comes from.
It worked. At almost every first engagement meeting, we are asked where our name comes from.
There are two explanations - both related.
- Searching for an A - We derived our name from the Arecibo Observatory in Puerto Rico. The Arecibo Observatory is famous for its large radio telescope, pivotal in several astronomical discoveries and SETI (Search for Extraterrestrial Intelligence) projects. I had the SETI screensaver running on my machines and learned about Arecibo. There was the A.
- Bond, James Bond - GoldenEye, yes, the James Bond movie from 1996. In GoldenEye, JB, played by Irish actor Pierce Brosnan, fights Sean Bean on the Arecibo satellite dish.
Really...more insights
- Inspiration from Innovation - The Arecibo Observatory symbolises innovation, scientific exploration, and discovery. By naming our agency "Arekibo," we associated our mission with technological and creative innovation, seeking new opportunities and embracing change.
- Tweaking the spelling - We chose "Arekibo" instead of "Arecibo" to create a unique brand identity, making it distinct enough to be memorable while still clearly referencing the observatory. A simple change of the C to a K, plus the .com domain, was available.
- Connection to Communication - The Arecibo Observatory sent and received messages from space, which aligns with our focus on using digital communication and technology to broadcast and reach customers and new markets.