10 reasons to choose Sitefinity if you work in Marketing

We have been delivering projects on Sitefinity for 17 years and are huge fans of the platform. It offers comprehensive content management and marketing and personalisation capabilities that offer our client’s marketing and communications teams an abundance of opportunities to experiment, test and deploy sophisticated campaigns in their markets. Think one platform to talk to your customers in the USA, France, Spain, China and the UK. It’s impressive.

Here's 10 reasons to consider using Sitefinity for your websites and customer portals.

1. Ease of use 
   Sitefinity provides an intuitive drag-and-drop interface, making it easy for marketers to create, edit, and manage content without technical skills. Our clients always say it is the easiest CMS they have used.

2. Personalisation and Targeting
   Sitefinity also has the Sitefinity Insight platform – their Customer Data Platform for Building One-to-One Digital Relationships (visit Sitefinity Insights website). It contains advanced personalisation capabilities, allowing your marketing team to tailor content and experiences based on user behaviour, preferences, and demographics. You can AB test, create user journeys and optimise audience experiences to increase engagement and improve conversion rates.

3. Analytics and Reporting
   Their analytics and reporting features allow your marketers to track performance, measure campaign effectiveness, and gain insights into your marketing and campaigns' performance.

4. Content Management
   The platform supports various content types, including blogs, news, events, and multimedia, with a centralised content repository for content management and distribution. You can also define publishing roles, set up workflows and approvals, and allow your partners to manage the pages. For example, your PR agency can publish your press releases.

5. Multichannel Marketing
   Sitefinity enables seamless marketing across multiple channels, including web, mobile, email, and social media, delivering a consistent brand experience.

6. Security and Compliance
   Sitefinity offers robust security features and compliance with global standards (e.g., GDPR & SOC 2), ensuring your marketing investment is secure and legally compliant.

7. SEO Tools 
   The built-in SEO tools help your team to optimise (visit Sitefinity SEO) your content for search engines, improving visibility and driving organic traffic. Features include meta tags, URL optimisation, canonicals, and automated sitemap generation.

8. Integration Capabilities
   Sitefinity easily integrates with popular marketing tools and platforms such as CRM, marketing automation software, and analytics tools, streamlining workflows and supporting your data-driven decision-making process.

9. Mobile Optimisation
   Sitefinity’s responsive design and mobile-specific capabilities ensure that your websites deliver a great experience across all devices. Remember that your customers are probably discovering your business on their phones.

10. Scalability
    As your business grows, Sitefinity scales with you. Its flexible architecture supports high-traffic and complex site structures, making it suitable for businesses of all sizes.
     

Check out Mater Private Networks, a private healthcare provider in Ireland that use Sitefinity and Sitefinity Insight for their web presence. 

Get in touch to discuss plus we can set up a demo for your team to get a better understanding of the features and opportunties Sitefinity and Sitefinity Insight offers.