Creating a digital platform for An Post Insurance


2 min read

Posted by Alina Sidbrant on June 15, 2021

Creating a digital platform for An Post Insurance

This month we want to share another successful project go live story, as An Post Insurance’s new website is now live. The project was initiated because An Post Insurance were struggling with the lack of flexibility on their existing site. Its out of date look and feel did not reflect the core of the business and was not on par with their competitors such as Chill Insurance, Liberty Insurance and Aviva. In 2020 An Post Insurance partnered with Arekibo to design and build their digital platform.

The new digital platform had to include not only first in class DXP technology, but also reflect the An Post Insurance brand vision in the design, be scalable and secure, have inbuilt analytics and be SEO optimised. The latter was especially important, as SEO plays an important role in their overall digital marketing plan.

We started the project by upgrading the existing CMS to its latest version – Sitefinity 13. In parallel, we worked closely with the An Post Insurance team and their digital partners to completely redesign the website. In the new site we kept the original branded colours but interpreted them in the new modern and customer-first design and UX.

The main body of work was carried out to ensure the newly built platform would open up for painless web content management for the client team. Working closely with the client and carefully evaluating every requirement, our frontend and backend developers, together with the designers and UX specialists have managed to achieve all of the main project objectives. Working on this project we used a combination of both agile and waterfall project management methodologies by working on different cycle sprints at the same time.

Our partnership has resulted in a new modern and scalable An Post Insurance website, which is SEO friendly and allows a prominent level of flexibility for the An Post Insurance digital content management team.

Learn more about the project here.

If you feel like your current website is limiting your digital potential, or you are not getting all out of your CMS, we would be happy to help you design and build a unique feature-rich digital platform to make digital work for you, get in touch today.

About the Author

Alina Sidbrant
Alina Sidbrant

Alina is Marketing Innovation Lead at Arekibo. She is passionate about corporate entrepreneurship and strategy.