Introduction
For over two decades, An Post Insurance has offered great value insurance and financial products to hundreds of thousands of customers around Ireland. An Post Insurance is a 100% Irish wholly-owned subsidiary of An Post, Ireland's national postal service, at the heart of Irish life, accessible from every village, town and city in the country.
Our journey with An Post Insurance began in 2017, and together, we have partnered to design and develop websites and campaigns and deliver new digital communications platforms. For An Post Insurance, their website is the starting point, the destination for customers; they begin their journey needing car insurance and discover that An Post Insurance also offers a range of innovative insurance and financial products - motor, home, pet, life, business and farm, backed up with 24 hours a day customer support.
Services Delivered
Our collaboration focuses on the following:
- researching the market to determine trends & best practices to understand the market and uncover opportunities.
- planning and creating a content architecture that represents the products and services.
- designing a responsive design with the new brand identity to deliver a seamless experience to all customers.
- redesigning the quotation process and working with the development partner to implement the new design.
- developing a new blog to educate and support customers.
- highlighting An Post’s commitment to excellent customer service by showcasing its Trustpilot ratings, delivering transparency and customer-first focus.
- partnering with their SEO agency to optimise their content for search.
- developing the website upon Sitefinity, the digital experience and content management market leader.
- preparing the technical infrastructure and deployments with An Post's technology team.
The website was launched in 2020 and supports the delivery of a customer-first digital experience to all.
Visit the An Post Insurance website.
