Oct 21, 2026
Arekibo Wins Bronze for Best Use of SEO – Digital Media Awards 2026
Arekibo is delighted to have won Bronze for Best Use of SEO at the 2026 Digital Media Awards Ireland for our work with Mater Private Network. The award recognises an SEO strategy that reaches patients much earlier in their healthcare journey.
Winning in one of search's toughest categories
Healthcare is one of search's most competitive categories, dominated by global publishers such as the NHS and Mayo Clinic and held to Google's highest standards of trust.
Rather than compete on scale, we built the strategy around patient intent. Our Medical Conditions Hub answers the full patient journey, from symptoms to treatment, with content attributed to Mater Private consultants and structured for AI search.
Between mid-2023 and early 2026, the results included:
- 620% growth in Medical Conditions Hub traffic
- 208% more keywords ranking in Google's top three
- 117% growth in whole-site organic traffic
- 500+ appearances in Google AI Overviews
How we did it
"Patients don't search for a hospital first. They search for answers," said Paul Weafer, Project Director at Arekibo. "We set out to make Mater Private the most trusted answer at every step, and we're proud to see that work recognised."
Our SEO strategy and technical SEO team uses real search data to find where clients are visible but not yet the best answer. We then build the content that closes those gaps and turns visibility into enquiries.
See the full story
Read the full Mater Private Network case study or explore our SEO and AI SEO services.
Congratulations to Core Optimisation on Gold and Wolfgang Digital on Silver, and to all of this year's winners and finalists. A big thank you to the Mater Private Network team for their trust and partnership. We're proud to share this award with you.
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