Four Digital CX Trends For 2022
The way businesses interact with their customers has changed dramatically over the last number of years, and these changes will only continue to accelerate in the near future. However, companies that rely on social media, particularly in the B2B arena, are just beginning to realize how effective these changes can be in interacting with potential customers, building brand awareness, and even helping to influence sales numbers directly. Learn more about some of the biggest social media trends changing B2B marketing forever here.
One of the most unorthodox current trends is paying influencers to promote your products and services on their platforms. While they might not offer a lot of traditional bang for your buck, influencers are well-respected leaders in their fields, making them highly credible and trustworthy to their followers when giving recommendations. In addition, since people spend more time on their phones consuming content online, social media platforms have opened up new opportunities for marketers by making individuals more accessible than ever. It's easy enough for anyone with a niche interest, a camera, and a microphone to directly reach millions, creating high-value segments for marketers to tap.
Messaging applications, such as Whatsapp and (Facebook) Messenger, are becoming popular digital marketing tools for businesses looking to reach customers directly. While consumers have always had individual conversations with brands through email and phone calls, new data suggests that social messaging is thought to be more direct than any previous communication channel. Digital messages sent over platforms like Messenger can generate immediate responses from customers who prefer real-time communication. While the initial marketing efforts might be one-way—such as broadcasting sales promotions or other information—customers will expect two-way interactions in which you listen to their feedback and respond quickly if necessary.
People are starting to embrace technologies such as artificial intelligence (AI) in every aspect of their lives. The benefits of AI can also extend to business, making these new technologies a vital sector for digital marketing strategies. The rise of chatbots is an excellent example of how companies can use AI to improve customers' experiences with messaging platforms like Messenger and WhatsApp. People expect brands to be on these channels now, and when they aren't, people get upset. Your brand will want a presence where people already exist, so it may be time to think about building out AI-driven chatbot strategies.
Social selling is a way of doing business that empowers sales-people to build valuable relationships and partnerships with potential clients. It leverages social media, email, and other technology to reach out directly to customers for networking and follow-up. Your social selling strategy must be designed to make it easy for your prospects or clients to seek you out when they need answers about your products or services. Social selling is about more than just being on social media; it's about educating yourself on what others are saying about your company, staying top-of-mind, and making it easy for people to do business with you.
Social media is a powerful tool that businesses can use to reach their target audience. Therefore, it is essential to stay up-to-date on the latest trends and changes to make the most of this marketing channel. So, as we head further into 2022, keep an eye on the latest social trends and use them to your advantage. Most importantly, always remember that the key to success is quality content and engaging with your audience.
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