An Post Insurance

Creating a customer first digital experience

For more than two decades, An Post Insurance has offered great value insurance and financial products to hundreds of thousands of customers around Ireland. Offering an extensive range of products from Motor to Home, Life protection to Business cover, they deliver tailored protection, backed up with 24 hours a day customer support.

Our journey with An Post Insurance began in 2017 and together we have partnered to design and develop their new digital communications platform.

The website is the starting point, the destination for customers, it’s where they begin their journey; maybe looking for car insurance, not knowing An Post Insurance also offer a range of innovative insurance and financial products.

Together we focused on:

  • researching the market to determine trends & best practices to understand the market and uncover opportunities
  • creating a content architecture that clearly represents the products and services
  • designing a responsive design with the new brand identity to deliver a seamless experience to all customers
  • redesigning the quotation process and working with the development partner to implement the new design
  • developing a new blog to educate and support customers
  • highlighting An Post’s commitment to excellent customer service by showcasing their Trustpilot ratings, delivering transparency and their customer first focus
  • partnering with their SEO agency to optimise their content for search
  • building the website upon Sitefinity, the digital experience and content management market leader
  • preparing the technical infrastructure and deployments with An Post technology team

The website was launched in 2020 and supports the delivery of a customer first digital experience to all. Visit the An Post Insurance website.

Creating a customer first digital experience