Credit unions are financial co-operatives that allow their members to save and lend to each other. All Credit unions are not-for-profit and are owned by their members. Credit unions in the Republic of Ireland and Northern Ireland are represented by the Irish League of Credit Unions (ILCU).
Credit unions affiliated to the ILCU have 3.6 million members throughout the island of Ireland. Their website is a central channel for the ILCU to deliver services and support to their members.
We partnered with the ILCU to redesign their online presence. The objective: to create a new digital platform that would underpin and support their membership, marketing and communications strategy.
Our collaboration with ILCU’s business, marketing and IT teams focused on:
The new website launched in 2017 is an important communications platform for the ILCU. The website has supported the ICLU to deliver a great experience to all of their members and partners helping build trust and innovation in the financial services market.