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Technical SEO - Strategy & Management

Build the technical foundation to attract customers

Behind every high-ranking website is a solid technical framework. Technical SEO ensures your site is crawlable, indexable, fast, secure, and user-friendly - so your brand and services rank across search, from traditional to AI SEO and AEO (Answer Engine Optimisation).

Our Technical SEO service combines audits, fixes, and continuous monitoring to align your site with search engine requirements and evolving user expectations.

Technical SEO - Google Lighthouse

Client spotlights

Why Technical SEO matters

Technical SEO is the engine room of visibility. Without properly optimised pages, your content will struggle to compete effectively in search. Issues such as broken links, crawl errors, slow page speeds, and weak mobile usability can silently erode your visibility, impact your investment and affect your ability to attract customers.

We work with your teams to audit your websites, uncover issues and gaps, and develop a plan and activities to resolve them. Our team not only fixes these issues but also implements sustainable technical practices that support adherence to standards and best practices, delivering long-term digital competitiveness.

Can our SEO experts help fix your SEO?

Our technical SEO services focus on

  • Site Architecture & Crawlability – Structuring your site for logical navigation, minimising orphan pages, and improving crawl paths.
  • Sitemaps & Indexing – Creating and submitting XML sitemaps, managing robots.txt, and applying noindex/canonical tags to control indexation.
  • Page Speed & Core Web Vitals – Enhancing Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) through image compression, caching, and code optimisation.
  • Mobile-First Optimisation – Responsive design, mobile usability testing, and meta viewport configuration for Google’s mobile-first index.
  • HTTPS & Site Security – Full HTTPS migrations, mixed content clean-ups, and protocol enforcement for user trust and search compliance.
  • Duplicate Content Resolution – Implementing canonicalisation, redirects, and structured URL parameters to eliminate duplication.
  • Breadcrumbs & Pagination – Strengthening navigation and crawlability with structured breadcrumb markup and efficient pagination.
  • Structured Data & Schema – Adding schema markup for rich snippets, enhanced listings, and improved search context.
  • Broken Link & Error Remediation – Fixing 404s, redirect chains, and server errors to protect user journeys and link equity.
  • Multilingual SEO – Applying hreflang tags for region and language-specific content delivery.
  • Ongoing Monitoring – Continuous diagnostics - using tools such as Google Search Console, Lighthouse, SEMrush and others.

How our team support you

With a focus on sustainable growth and seamless performance, our approach blends strategic insight with technical precision. From a comprehensive audit and remediation plan to ongoing support and training, we ensure that every technical detail empowers SEO success and user satisfaction.

The Rise of the Crocodile Jaws - Impressions Up - Clicks Down

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Frequently asked questions on technical SEO

Q: What’s included in a technical SEO audit?

We cover site architecture, crawlability, indexing, Core Web Vitals, mobile usability, HTTPS, duplicate content, and more—identifying quick wins and long-term fixes. Once issues are detected, we implement precise fixes to ensure compliance, performance, and resilience.

Q: How fast can we see results?

Improvements, such as enhancing page speed or Core Web Vitals, can yield immediate benefits in both search engine rankings and user experience. Broader improvements in crawlability and indexation have an impact that builds over weeks and months.

Q: What tools do you use for technical diagnostics and monitoring?

We utilise a suite of tools and platforms, including Google Search Console, PageSpeed Insights, Lighthouse, Screaming Frog, SEMrush, and Ahrefs, to monitor technical health, track performance trends, and identify priority issues.

Q: Can you support our internal team with technical SEO?

Yes, this is a critical step. We don’t just fix, we train, document, and empower your team to continue optimising long-term with confidence and consistency. We then review frequently and provide support and mentorship to your team.

Q: How do you measure technical SEO success?

We measure performance through improvements in Core Web Vitals, indexation efficiency, mobile usability scores, site speed metrics, reductions in crawl errors, and the impact of enhancements on organic rankings and traffic. There is an ongoing monitoring and review process to ensure all metrics are showing green and any issues are corrected.

Q: Does technical SEO integrate with content and strategy?

Absolutely. Technical SEO is foundational and supports your on-page content, strategic keywords, UX, and overall digital visibility. All aspects must be optimised, and we help your team ensure everything is set up correctly from day one. 

Q: Do you only fix problems, or help us maintain SEO health?

As mentioned above, we do both - we resolve existing issues and establish monitoring processes, enabling your team to maintain ongoing SEO health without accumulating technical debt or being penalised by the search engines.