Skip to Content
ArekiboCare Manages your website 24/7 ArekiboCare
Close ArekiboCare

ArekiboCare is a dedicated 24/7 service for managing websites and digital platforms. We handle the details, so you can focus on what matters—your business and life.

Find out more about ArekiboCare managed service
Contact
Menu

SEO Strategy and Management Service

One agency to plan, build, run and grow your organic search for new, enterprise and local sites.

SEO strategy and management is the discipline of planning your organic search programme and then running it continuously. Arekibo does both under one roof: we build the roadmap, put the technical and content foundations in place, and manage your search performance month after month, so your rankings, traffic and revenue keep compounding long after launch. 

Start Building Your SEO Roadmap

Strategy and management, delivered as one programme

SEO strategy is the roadmap; SEO management is running it. Arekibo delivers both as a single, continuous programme, so there's no gap between the plan and the people executing it.  

Great SEO isn't a one-off project. Search engines algorithm evolves, users' behaviour change, competitors refresh, and AI-powered search is reshaping how customers find you, which means your search strategy must be adopt continuously, not once. 

Our combined strategy and management service keeps your programme moving: aligned to your commercial goals, monitored against clear KPIs, and improving every month. This service sits within Arekibo's wider SEO and AI SEO services. For the technical foundations rankings depend on, see our technical SEO service; to get found in AI answer engines, see our AI search and LLM SEO service. 

Not sure where your SEO stands today? Start with an audit.

What our SEO strategy and management service covers

This is both what we deliver and how we work, from the first audit to an ongoing partnership.

Our SEO strategy and management service covers five connected areas, and they're also the sequence we follow on every engagement: diagnose first, plan from what we find, implement continuously, measure honestly, and support your team throughout. 

Website Audit
Every SEO strategy starts with a problem to solve, so we start by finding it. Before we recommend anything, we run a holistic SEO audit to establish where your site stands today and where it's falling short. We carry out a full technical check to diagnose the issues affecting performance, crawlability, indexability, site architecture, page speed and more, and a backlink audit to surface any spammy links that may be quietly eroding your site's authority. The audit is the evidence base for everything that follows; it's why no two Arekibo strategies look the same.  
Strategy & Planning
Next, straight after the audit, we build an SEO roadmap tied to your commercial goals. Depending on what we find, the priorities might be keyword research, competitor analysis, technical fixes, content, or a mix of all of them. We map target keywords and topics to the right pages and buyer intent, set measurable KPIs, and agree a plan everyone can get behind. There's no universal approach; there's the approach your site actually needs. What stays constant is clarity: everyone knows what we're doing, why, and what success looks like. 
Ongoing Optimisation
We roll out on-page, off-page and technical improvements alongside your teams, so nothing breaks along the way. Then we keep your programme performing month on month, with ongoing refinement, fixes for broken links, redirect chains and duplicate content, and content refreshes that keep pages competitive. It's the difference between a site that launches well and one that keeps winning.
Measurement & Reporting
You always know how the channel is performing. We implement clean analytics, and report on organic clicks, rankings and conversions on a clear cadence, monitoring competitor movements along the way. Our reports tell you what worked and what didn't, where the problems are coming from, and how to improve next. We also hold regular strategy reviews to adapt the plan as AI search channel evolves. 
Enablement & Support
We work as an extension of your team. That means hands-on support, on-demand training that embeds SEO good practice into your workflows, documentation, and regular reviews, a genuine long-term partnership, not work dropped in your inbox. 

We work with clients across all industries

Our experience spans all industries, where we advise and support our clients in developing their Search and SEO Strategy.

See How We Boost Your Rankings

Part of Arekibo's full SEO and AI search stack 

SEO strategy and management is one of three connected practice areas. Sustained organic growth usually needs all of them working together, and it's all available from the same team.

Technical SEO
The crawlability, speed, structured data and site architecture that rankings are built on. Learn more about Technical SEO service
AI Search and LLM SEO
Get your brand found and cited in ChatGPT, Perplexity and Google AI Overviews, as search shifts toward AI-generated answers.  Learn more about AI Search and LLM SEO service

SEO insights, opinions and trends 

Fresh thinking from our SEO team on where search is heading. Explore All Insights.

Jul 23, 2025

Google’s AI summaries change how we use search

Google’s AI Summaries Are Changing How People Click on Search Results

A new Pew Research Center study (22 July 2025) has found that Google’s AI-generated “AI Overviews” are reshaping how users interact with search results—and not in a way that favours website owners. When these summaries appear at the top of search pages, users are almost 50% less likely to click through to individual web pages. Specifically, only 8% of users clicked on links when an AI Overview was shown, compared to 15% without it.

This shift is significant because it demonstrates how Google’s content is increasingly keeping users on its platform, rather than sending them to explore other sites.

Google-AI-Summary

Authority sites dominate AI summaries

Another key finding is that Google’s AI Overviews tend to rely heavily on established authority sites such as Wikipedia, government pages, and major institutional sources. While this might ensure the summaries are accurate, it also means that smaller publishers, blogs, and niche sites are left out—reducing their visibility and potential traffic.

For many content creators and publishers, this represents a major threat to their traffic and revenue streams.

Why Publishers are worried

Since launching in the U.S. in late 2024 and rolling out in Sweden in May 2025, Google’s AI Overviews have faced growing criticism from the publishing industry. Critics argue that by answering users’ questions directly within Google, the feature discourages users from clicking links and deprives websites of the opportunity to engage visitors directly.

For publishers, news outlets, and smaller businesses, this change could make it more challenging to grow their audiences organically through search.

What this means for your website

If your website relies on Google search traffic, these changes highlight the importance of adapting your SEO strategy and diversifying your traffic sources:

  • Optimise for authority - Create well-structured, factually supported content to increase your chances of being referenced in AI summaries.
  • Diversify traffic channels - Build audiences on email lists, social media, and niche communities to avoid over-reliance on Google.
  • Focus on engagement - Encourage direct visits through newsletters, podcasts, or exclusive offers.

The rise of AI summaries marks a shift towards a “zero-click” internet where Google provides answers without sending users away. For content creators, the challenge now is to make their work stand out in this new landscape.

Read the full Pew Research article 

Frequently Asked SEO Questions

SEO strategy is the plan, including the roadmap, keyword architecture and priorities that set the direction for your organic growth. SEO management is the ongoing delivery of that plan: continuous optimisation, monitoring, technical maintenance and reporting. Strategy without management stalls, and management without strategy drifts, so Arekibo delivers both as a single, continuous programme. 
Arekibo is a full-service digital agency, not an SEO-only shop, and that's the core difference. Where most SEO agencies in Ireland optimise pages, we also design and build the websites, so SEO is engineered in from the platform and design stage rather than bolted on afterwards. You get platform, UX, build, content, analytics and SEO from one accountable team; on-page, off-page and technical delivered together; and a focus on conversions and revenue, not vanity rankings. 
Every engagement starts with a full SEO audit, because a strategy should come from evidence, not a template. We assess your site's technical health, backlink profile, competitive landscape and target audience to pinpoint the opportunities and issues holding you back. From there we build a tailored roadmap tied to your commercial goals, with clear priorities and measurable KPIs, then implement, manage and report on it continuously. 
We measure success against the outcomes that matter to your business, organic clicks, keyword rankings, conversions and engagement, not vanity metrics. You get monthly performance reports that show what worked, where problems came from and what we'll do next, plus quarterly reviews to adapt the strategy as search evolves. The reporting is a decision-making tool, not a report that only looks good. 
We use industry-standard tools and analytics platforms, including Google Analytics, Google Search Console, Semrush, Ahrefs and Moz, alongside monitoring for AI search visibility. These let us track site performance, keyword rankings and backlink profiles, and adjust the strategy on real-time data.  
Yes, we're happy to meet in person and then run the day-to-day work remotely, whatever suits you. Our agency HQ is in Dublin, with our SEO team based across Ireland and Europe, and we support clients operating globally. However you prefer to collaborate, we'll fit around your team. 
We deliver SEO as a managed programme for a fixed monthly investment over an agreed duration, so you see the real impact of the work rather than paying for one-off tasks. Each month covers strategy, implementation, monitoring and detailed reporting, and pricing scales with the size and complexity of your site. Get in touch and we'll scope a programme to your goals.