Matheson

Introduction

Established in 1825, Matheson is based in Dublin with offices in London, New York, Palo Alto, and San Francisco. The firm's clients include over half of the world’s 50 largest banks and 7 of the top 10 global technology brands, and it has advised the majority of Fortune 100 companies.

Our partnership started in 2016 when we took over managing and maintaining their corporate website, which another agency had developed.

The Art of the Possible

In collaboration with Matheson's senior partners and marketing leadership, we began redesigning and platforming their online presence. Commencing in late 2019, our teams delivered the project during the Covid-19 lockdown.

While everyone was grappling with working from home, we developed the information architecture, defined feature specifications and conducted the design process entirely online. While our reality was challenging, our collaboration inspired everyone and proved the art of the possible.

The website was launched at the end of 2020 and underpins Matheson's core values of innovation, diversity, respect, entrepreneurship and partnership.

Designed for Scalability

The redesign created a scalable and modular content architecture, enabling Matheson to decentralise content management while allowing the communications and marketing teams to market, promote, and distribute relevant content and expertise to target audiences. 

The content architecture and design deliver a seamless, mobile-first experience that showcases Matheson's expertise and track record, supported by extensive industry thought leadership and insights.

Platform for Growth

After a comprehensive evaluation process of market-leading DXPs, Progress Sitefinity was selected as the preferred platform.  Sitefinity delivers ease of use and extensive capabilities to onboard and distribute content management across the business. The benefits ensure publishing is immediate and managed by the individual teams across the firm. On another crucial pillar, the marketing and communications teams can harness data insights and intelligence using the Progress Insight CDP to promote, educate and deliver knowledge and industry and sectoral expertise to all audiences.

We support the business and provide a fully managed service hosted on Microsoft Azure Cloud.