The benefits of a Digital Experience Platform

Digital experience platform (DXP) is a solution that enables organisations to manage the complexities of today's digital customer experience and position them to respond to future needs. Gartner’s definition of a DXP is “an integrated set of core technologies that support the composition, management, delivery and optimisation of contextualised digital experiences.”

DXPs help engage customers through well-thought-out, personalised, consistent and connected digital experiences while offering businesses an opportunity to enhance their performance.

A digital experience platform can provide significant business benefits. Improving the digital experience can boost customer engagement, conversion, and advocacy. By streamlining the digital experience delivery process, it accelerates time-to-market, reduces costs, and improves team productivity. By automating many of the processes involved in the creation, management, and delivery of digital experiences, it reduces risk. Moreover, it builds brand equity by improving its consistency.

With this in mind, we have compiled seven benefits of using a DXP below:

1. Better touchpoints: DXPs allow brands to deliver and customise content across multiple platforms and touchpoints. According to a survey conducted by Aspect Software, businesses that adopt omni-channel strategies achieve 91% greater customer retention rates.

   

2. An intelligent architecture: DXPs are flexible and agile. The microservice architecture enables multiple deployments, allowing different teams to independently make necessary changes and improvements to the platform without affecting other parts of the site.
3. AI power reduces time-to-market: Gaining deeper insight into your customers’ mindsets is invaluable. AI embedded in DXPs makes the job easier by locating critical information within the mass of customer-related data.
4. More business control: DXPs are designed to integrate with an organisation's marketing, commerce and customer support platforms, becoming a one-stop solution which is easier to manage and more budget-friendly.
   

   

5. Personalisation: We have previously discussed how to build meaningful customer relationships through personalisation, which can drive customer loyalty by providing each user with an experience tailored just for them.
6. Make a complex website manageable: A modern DXP with a strong content repository organised into content trees can be a critical advantage for creating and operating complex websites.
7. Security: It is crucial for platforms to have solid security solutions. Especially for large enterprise-level clients. Unlike open-source solutions, Enterprise DXP can be architectured using a robust framework to ensure core security principles are in place and used.
8. Support: It is imperative that you have a comprehensive managed DXP platform support service with your digital partner to manage and realise the longterm benefits of your platform 

A digital experience platform enables you to deliver a variety of personalised experiences for your users from a single solution. 

Find out how a digital experience platform could achieve your long-term goals by contacting us today.