Cludo - Partnership

Unleashing your website search with Cludo

We’re excited to announce our partnership with Cludo.

At a time when organisations are under pressure to deliver more relevant digital experiences with fewer resources, Cludo offers a smarter, more practical approach to personalisation, starting with one of the clearest signals of user intent: website search

Instead of relying on rigid audience segments or guesswork about user behaviour, Cludo responds to what people are actively looking for in the moment. Every search query reveals real intent, enabling the right content to be surfaced dynamically, contextually, and with far greater relevance.

That is where personalisation becomes genuinely useful. Rather than creating endless content variants or managing complex rule-based journeys, teams can use search-led insight to connect users with the information they need quickly and efficiently.

Cludo also extends this value through AI and large language models, enabling organisations to generate clear content summaries and support more natural, conversational interactions. For users navigating complex, content-rich environments, this creates a faster, simpler and more intuitive way to find answers.

Crucially, those answers are grounded in the organisation’s own trusted content. That means responses remain accurate, controlled and aligned with approved sources, an essential requirement for public sector and enterprise organisations where trust, governance and clarity matter.

The result is a personalisation model that is not only effective but also scalable. It reduces pressure on stretched teams, improves content discoverability and delivers measurable value without adding unnecessary operational complexity. This is a powerful alternative to heavy personalisation programmes built on endless rules, content variants and operational overhead. It is a more sustainable model: one that reduces burden on internal teams while improving relevance and user experience from day one.

By blending keyword and vector search, Cludo AI search understands what users mean, not just what they type. This ensures accurate results for high-content sectors, where finding the right answer fast is essential.

For organisations seeking a credible entry point into personalisation, Cludo offers a compelling answer: practical, intelligent, and built around real user needs.

Our partnership with Cludo reflects a shared belief that personalisation should be driven by genuine intent and delivered in ways that are sustainable for modern teams.

We’re also delighted to be working with Cludo on a joint in-person event in Dublin this July, where we’ll explore these ideas in more detail and show how search-led personalisation can work in practice. Please register your interest for the event here, and we will be in touch with the dates.

Our partnership with Cludo is part of Arekibo's broader platform integration, and, marketing and activation services, which enable our clients to deliver great experiences to their customers and connect search to your CMS, CRM, analytics, and wider digital ecosystem.