Scaling the community for mums

Everymum formerly eumom was set up in 2000 with a simple yet powerful idea – to create a community where mums can connect by sharing their experience of motherhood and be supported through trusted advice from experts. 

We were asked to help them build the next generation of their website to meet the needs of modern mums in Ireland.

The end goal was to deliver a site which would deliver content with speed, smart design, performance SEO and with ease upon a scalable platform. This would help the business to rapidly scale, streamline operational processes and deliver a brilliant experience to mums across all devices.

In collaboration with everymum’s business and marketing teams we:

  • Developed their digital transformation strategy and transition roadmap
  • Created a new information architecture to help mums throughout their life stages to access useful content, connect with other mums, parenting experts, and reputable brands
  • Designed the new user experience and digital identity to reflect the vibrancy of the brand
  • Built the portal upon the Kentico content management and digital marketing platform
  • Supported the migration of content from their legacy systems
  • Optimised the new website to secure and improve their organic search engine rankings
  • Integrated the platform with Salesforce to consolidate member profiles
  • Supported the implementation of GDPR across their digital platforms
  • Deployed the new platform into Azure to deliver a scalable and cost-effective solution to the business.
Everymum recently won 'Best Use Of SEO' at The Irish Content Marketing Awards.

Everymum - scaling the community for moms