Latest Articles
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21 Aug 2025
The Rise of the Crocodile Jaws Effect
Why are AI-powered engines affecting your analytics? Impressions are climbing, but clicks are falling.
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23 Jul 2025
Google’s AI summaries change how we use search
Google’s AI-generated “AI Overviews” are reshaping how users interact with search results
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08 Jul 2025
AI Overviews - Why Impressions Are Up, But Clicks Are Falling
Search is shifting—impressions are up, but clicks are down, mainly due to Google's AI Overviews.