Industry Digital Briefing - Q2 2026

This issue focuses on personalisation, an idea that has promised much but has often failed to deliver in practice.

So why revisit it now?

We look at where earlier approaches fell short, and what has changed. With recent advances in AI and more mature digital platforms, personalisation may finally be moving from aspiration to capability.

Alongside this, we share Arekibo updates, relevant industry developments, and a partner spotlight on emerging technologies shaping this space.

Personalisation - Why it failed…Why it might work now

Personalisation has long promised more than it delivered. 

For many organisations, it meant increased complexity, growing content demands, and limited impact. Traditional approaches relied on predefined rules and static segmentation, with each new audience requiring additional content, placing pressure on already stretched teams. Over time, effort shifted from improving content to managing its variations.

More fundamentally, the model assumed stable user intent. In reality, intent is fluid and static segmentation struggled to keep up. The result was often experiences that felt generic or poorly timed.

Read the full article - Hyperpersonalisation - Engineering Relevance in Complex Digital Environments

That picture is now changing. AI-driven systems can interpret behavioural signals and adapt content in real time, moving beyond fixed rules. Modern platforms allow better integration of data, while structured content enables dynamic assembly without duplication

Crucially, approaches such as retrieval-augmented generation (RAG) mean AI outputs can be grounded in approved content — maintaining control alongside adaptability. This marks a shift from campaign-driven personalisation to platform capability.

All of this creates a new opportunity for more effective, personalised experiences that are far easier for digital teams to manage and deliver.

The idea itself hasn’t changed.

But the conditions around it have. Read the full article - Hyperpersonalisation - Engineering Relevance in Complex Digital Environments.

Search as a Practical Personalisation Layer

We’re excited to announce our partnership with Cludo.  

At a time when organisations need to deliver more relevant digital experiences with fewer resources, Cludo offers a smarter, more practical approach to personalisation, starting with one of the clearest signals of user intent: website search.

Our partnership with Cludo reflects a broader view: that personalisation should be grounded in real user intent, and delivered through systems that are both effective and sustainable.

We are currently working with Cludo on a joint in-person event in Dublin, where we will explore these themes in more detail and demonstrate how search-led personalisation can be applied in practice. Reserve your seat.

Next Webinar - AI Search and The Future of Findability

Our next free Webinar on Search in the Age of AI, exploring how organisations can adapt their platforms, content strategies, and governance models to the changing search landscape, takes place on April 30th at 11 am GMT. Sign up here.

ITIL Certified

Team achieve ITIL Certification, Strengthening Service Management Excellence.

We have continued our certification process with ITIL certification being rolled out across our team. 

ITIL certification reinforces our commitment to delivering structured, reliable, and high-quality IT service management best practices.

"ITIL gives our team and our clients a shared language for what good service management looks like. It removes ambiguity from some of the most critical moments in a project relationship." Matteo Granara – Head of Cloud Services

This is another important step in strengthening how we work together and deliver for clients, and it follows our ISO 27001 certification.

Worth a read

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Governments and enterprises have been scrambling following claims by Anthropic and the announcement of Project Glasswing and its ‘too powerful to be released’ model, Claude Mythos. BBC explains what the commotion is all about.

12 Takeaways from Stanford AI 2026 Report

Stanford’s 2026 annual report reveals the breakthrough capabilities while raising urgent questions about environmental costs, transparency, and who benefits from the technology.

Newbird.AI! Or Loony.AI

AllBirds, the wool sneakers' value, dropped by $4 billion and was recently sold for $39 million - now it's back as an AI company.  Om Malik shares his opinion on AI-stock mania and speculative rebranding.

AI Agents now account for 15% of web traffic

BrightEdge, the enterprise SEO platform, argues that AI-driven search is approaching a turning point, claiming AI agent requests have reached 88% of human organic search activity and could surpass human-driven search by the end of 2026