In this issue, we’ve brought together a selection of updates from across the current digital landscape as content, platforms, and user behaviour continue to shift.

A key theme is the accelerating impact of generative AI. From new approaches to content creation and management, to the fast-changing world of AI-driven search, the assumptions behind digital experiences are being reshaped in real time.

We also explore the EU’s proposed Digital Omnibus Regulation, an important development that reflects a broader international move towards more consistent, streamlined expectations for digital compliance and governance.

Alongside these topics, we’re pleased to share a couple of recent milestones for Arekibo, including a Sitefinity Marketing Excellence Award and the achievement of ISO 27001 certification.

Across everything in this edition, one common thread stands out: the next phase of digital maturity will be defined not just by speed, but by trust, structure, and adaptability. That’s the lens we bring to our work, and to the articles that follow.

As we begin 2026, we’d like to wish you a happy, healthy, and successful year ahead, and every success in navigating the digital challenges and opportunities it brings. Through our ongoing work with clients, industry briefings, and webinar series, we look forward to continuing the conversation and sharing practical insights as the landscape evolves.

Digital Omnibus Regulation

EU Digital Omnibus Regulation Proposal - How We’re Navigating It

In late 2025, the European Commission published its proposed Digital Omnibus Regulation, signalling a shift towards greater alignment and simplification across the EU’s expanding digital regulatory landscape. As the proposal progresses through discussion in early 2026, it provides a timely indication of where regulatory expectations for digital platforms are heading.

The immediate objective is to ensure that compliance with the rules comes at a lower cost, delivers the same objectives, and delivers a competitive advantage to responsible businesses.

While the Omnibus does not introduce an entirely new regime, it seeks to rationalise how existing frameworks - including the GDPR, Digital Services Act (DSA), Digital Markets Act (DMA), and the forthcoming AI Act - interact in practice. For organisations responsible for complex digital estates, this direction of travel matters as much as the final legislative detail.

At Arekibo, we are approaching the Omnibus proposal not as a compliance event, but as confirmation of trends we are already designing for.

We focus on compliance by design rather than retrofitting.

Our platform architectures, content models, and delivery processes emphasise structured content, clear editorial workflows, auditability, and accessibility. These foundations support day-to-day operations while making regulatory obligations easier to evidence over time.

We treat governance as an operational capability, not a policy exercise.

Our ISO 27001 certification reflects this mindset, embedding risk management, security controls, and continuous improvement into how platforms are built and supported. The Omnibus proposal reinforces the importance of this approach as regulatory expectations converge across data, content, and AI.

We design for adaptability rather than fixed interpretations.

With elements of EU digital regulation still evolving, including the phased application of the AI Act, we help clients put in place platforms and processes that can respond to change without repeated structural overhaul.<

Later this year, we will host a webinar on Digital Governance for Web Platforms, exploring how organisations can translate evolving regulatory expectations into practical platform and operating-model decisions. To stay informed about this and our wider programme of industry briefings, make sure to sign up below. It will be worth it. Register here, and we will be in touch

Try the AI Act Compliance Checker

Check out the EU AI Act Compliance Checker to understand how the AI Act affects you and your organisation.

We will keep you up to date on the regulatory progress.

Next Webinar - Search & AI

AI Search and The Future of Findability

AI-driven search is changing how people discover information online. Increasingly, users are receiving answers that are generated, summarised, or inferred by AI systems rather than navigating lists of links.

In this environment, being “findable” is no longer only about ranking for keywords. It is about whether your content is considered authoritative, reliable, and structurally usable by the systems generating answers.

For organisations with large or complex content estates, this represents a shift in emphasis rather than a break from established practice. The fundamentals still matter: structured content, clear ownership, accessibility, and accuracy. What has changed is the audience.

At Arekibo, we see AI search reinforcing the importance of the website as a trusted source of truth. Platforms designed with semantic clarity, robust content models, and strong editorial controls are better positioned to be surfaced and correctly represented in AI-generated responses.

We are currently running a webinar series on Search in the Age of AI, exploring how organisations can adapt their platforms, content strategies, and governance models to this changing search landscape.

Further reading 

• The Future of Reporting - Measuring Success When AI Moves the Goalposts

• Own the Answer - Re-Designing Content for AI Search Success

Worth a read

AI at a Crossroads

The Anthropic CEO Dario Amodei published an essay titled “The Adolescence of Technology: Confronting and Overcoming the Risks of Powerful AI.” where he frames the current moment as a defining crossroads for civilisation.

The Human Machine Behind Spotify Wrapped

Great interview that unwraps the organisational design, creative team process, and scale behind the Spotify Wrapped campaign<

Roblox’s AI-Powered Age Verification Mess

The recent verification process isn’t working - Kids are being identified as adults, and vice versa, while age-verified accounts are already being sold online. An example of where launching a significant new feature cannot be rushed to market.

U.K. Regulators support Publishers over Google's AI Overview

New ruling allows publishers to opt out of AI Overviews without being penalised on search. AdWeek explains what’s happened

Using AI to help Citizens

Canada’s government services have launched AI Answers, an AI-powered chat agent service to deliver simple, accurate responses from official websites. Check out the findings and results.

What is Generative CMS?

AI and the Generative CMS Paradigm

The rapid adoption of generative AI is prompting a fundamental rethink of what a content management system is, and what it needs to become. Increasingly, organisations are moving beyond the idea of a CMS as a publishing tool and towards a generative platform that supports content creation, adaptation, and distribution at scale.

In this emerging paradigm, AI is not simply an add-on. It influences how content is authored, summarised, translated, personalised, and reused across channels. This creates new opportunities for efficiency and reach, but also introduces new responsibilities around accuracy, provenance, accessibility, and control.

At Arekibo, we see the rise of the Generative CMS as an architectural and governance challenge as much as a technical one.

Free Whitepaper that explains Generative CMS

Sitefinity created an interesting whitepaper, ‘The Generative CMS Field Guide’, which is free to read and includes 14 foundational capabilities every modern Generative CMS must deliver

A generative platform depends on well-structured content. AI systems perform best when content is modular, semantically clear, and consistently governed. This places renewed importance on information architecture, content modelling, and editorial workflows.

Equally important is human oversight. Generative CMS patterns must support review, approval, and accountability to ensure that AI-assisted content remains accurate, inclusive, and aligned with organisational standards.

Regulation is reinforcing this direction of travel. The EU AI Act and the proposed Digital Omnibus Regulation point to a future in which AI-enabled content systems must be explainable, auditable, and governed by design. 

The Generative CMS is not about replacing editorial judgement; it is about augmenting it within a framework of trust.

If you are interested in seeing more, let us know.

ISO Certified

We achieved ISO 27001 Certification

We’re pleased to confirm that Arekibo has achieved ISO 27001 certification, the internationally recognised standard for information security management.

ISO 27001 is not simply a technical accreditation. It represents a rigorous, independently assessed framework covering how information is governed, protected, and continuously improved across an organisation. For our clients, it provides assurance that security, risk management, and data protection are embedded into how we operate — not treated as an afterthought.

For organisations operating complex digital estates - particularly in the public sector, financial services, and regulated industries, ISO 27001 provides confidence that delivery partners meet recognised standards for confidentiality, integrity, and availability of information.

This certification reflects our ongoing commitment to operational maturity and to building digital platforms that are secure, resilient, and fit for long-term evolution.

Sitefinity Excellence

Sitefinity Marketing Excellence Partner of the Year (EMEA)

We’re delighted to share that Arekibo has been named Progress Sitefinity’s Marketing Excellence Partner of the Year for the EMEA region for 2025.

The award recognises partners who demonstrate exceptional performance in delivering marketing impact through the Sitefinity platform. For Arekibo, it reflects a consistent focus on combining strategic insight, platform expertise, and measurable outcomes for clients operating complex digital environments. 

Thanks to our Sitefinity clients, including Electric Ireland, Central Bank of Ireland, HPRAand Mater Private Networks.